{"id":19436,"date":"2020-06-27T07:23:32","date_gmt":"2020-06-27T07:23:32","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/cio-cynthia-stoddard-explains-adobes-journey-from-boxes-to-the-cloud.html"},"modified":"2020-06-27T07:23:32","modified_gmt":"2020-06-27T07:23:32","slug":"cio-cynthia-stoddard-explains-adobes-journey-from-boxes-to-the-cloud","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/cio-cynthia-stoddard-explains-adobes-journey-from-boxes-to-the-cloud.html","title":{"rendered":"CIO Cynthia Stoddard explains Adobe\u2019s journey from boxes to the cloud"},"content":{"rendered":"

Up until 2013<\/span>, Adobe sold its software in cardboard boxes<\/a> that were distributed mostly by third party vendors.<\/p>\n

In time, the company realized there were a number of problems with that approach. For starters, it took months or years to update, and Adobe software was so costly, much of its user base didn\u2019t upgrade. But perhaps even more important than the revenue\/development gap was the fact that Adobe had no direct connection to the people who purchased its products.<\/p>\n

By abdicating sales to others, Adobe\u2019s customers were third-party resellers, but changing the distribution system also meant transforming the way the company developed and sold their most lucrative products.<\/p>\n

The shift was a bold move that has paid off handsomely as the company surpassed an $11 billion annual run rate<\/a> in December \u2014 but it still was an enormous risk at the time. We spoke to Adobe CIO Cynthia Stoddard to learn more about what it took to completely transform the way they did business.<\/p>\n

Understanding the customer<\/h2>\n

Before Adobe could make the switch to selling software as a cloud service subscription, it needed a mechanism for doing that, and that involved completely repurposing their web site, Adobe.com, which at the time was a purely informational site.<\/p>\n

\u201cSo when you think about transformation the first transformation was how do we connect and sell and how do we transition from this large network of third parties into selling direct to consumer with a commerce site that needed to be up 24\u00d77,\u201d Stoddard explained.<\/p>\n

She didn\u2019t stop there though because they weren\u2019t just abandoning the entire distribution network that was in place. In the new cloud model, they still have a healthy network of partners and they had to set up the new system to accommodate them alongside individual and business customers.<\/p>\n

She says one of the keys to managing a set of changes this immense was that they didn\u2019t try to do everything at once. \u201cOne of the things we didn\u2019t do was say, \u2018We\u2019re going to move to the cloud, let\u2019s throw everything away.\u2019 What we actually did is say we\u2019re going to move to the cloud, so let\u2019s iterate and figure out what\u2019s working and not working. Then we could change how we interact with customers, and then we could change the reporting, back office systems and everything else in a very agile manner,\u201d she said.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/a88vJ9Pl6NI\/<\/p>","protected":false},"excerpt":{"rendered":"

Up until 2013, Adobe sold its software in cardboard boxes that were distributed mostly by third party vendors. In time, the company realized there were a number of problems with <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-19436","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t