{"id":19320,"date":"2020-06-20T06:52:08","date_gmt":"2020-06-20T06:52:08","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/superhumans-rahul-vohra-says-recession-is-the-perfect-time-to-be-aggressive-for-well-capitalized-startups.html"},"modified":"2020-06-20T06:52:08","modified_gmt":"2020-06-20T06:52:08","slug":"superhumans-rahul-vohra-says-recession-is-the-perfect-time-to-be-aggressive-for-well-capitalized-startups","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/superhumans-rahul-vohra-says-recession-is-the-perfect-time-to-be-aggressive-for-well-capitalized-startups.html","title":{"rendered":"Superhuman\u2019s Rahul Vohra says recession is the \u2018perfect time\u2019 to be aggressive for well-capitalized startups"},"content":{"rendered":"

Email is one<\/span> of those things that no one likes but that we\u2019re all forced to use. Superhuman, founded by Rahul Vohra, aims to help everyone get to inbox zero.<\/p>\n

Launched in 2017, Superhuman <\/a> charges $30 per month and is still in invite-only mode with more than 275,000 people on the waitlist. That\u2019s by design, Vohra told us earlier this week on Extra Crunch Live.<\/p>\n

\u201cI think a lot of folks misunderstand the nature of our waitlist,\u201d he said. \u201cThey assume it\u2019s some kind of FOMO-generating technique or some kind of false scarcity. Nothing could be further from the truth. The real reason we have the waitlist is that I want everyone who uses Superhuman to be deliriously happy with their experience.\u201d<\/p>\n

Today, the app is only available for desktop and iOS. Superhuman started with iOS because most premium users have iPhones, Vohra said. Still, many users have Android, so Superhuman\u2019s waitlist consists\u00a0mostly <\/span>of Android users.<\/span><\/p>\n

\u201cWe don\u2019t think that if we onboard them they\u2019d have the best experience with Superhuman because email really is an ecosystem product,\u201d he said. \u201cYou do it just as much on the go as you do from your laptop. There\u2019s a lot of reasons like that. So if you\u2019re a person who identifies that as a must-have, well, we\u2019ll take in the survey, we\u2019ll learn about you so we know when to reach out to you. Then when we have those things built or integrated, we\u2019ll reach out.\u201d<\/p>\n

We also chatted about his obsession with email, determining pricing for a premium product, the impact of COVID-19, diversity in tech in light of the police killing of George Floyd and so much more.<\/p>\n

Throughout the conversation, Vohra also offered up some good practical advice for founders. Here are some highlights from the conversation.<\/p>\n

On competition from Hey, the latest buzzy email app<\/h2>\n

Yeah, I\u2019m not at all worried. I used to get worried about this. You know, 10 years ago, even as recently as five years ago, I would get worried about competitors. But I think Paul Graham has really, really great advice on this. I think he says pretty much verbatim: Startups don\u2019t kill other startups. Competition generally doesn\u2019t kill the startup. Other things do, like running out of money being the biggest one, or lack of momentum or lack of motivation or co-founder feuds; these are all really dangerous things.<\/p>\n

Competition from other startups generally isn\u2019t the thing that gets you and you know, props to the Basecamp team and everything they\u2019ve done with Hey. It\u2019s really impressive. I think it\u2019s for an entirely different demographic than Superhuman is for.<\/p>\n

Superhuman is for the person for whom essentially email is work and work is email. Our users kind of almost personally identify with their email inbox, and they\u2019re coming from Gmail or G Suite. Typically it\u2019s overflowing so they often receive hundreds if not thousands of emails a day, and they send off 100 emails a day. Superhuman is for high-volume email for whom email really matters. Power users, essentially, though power users isn\u2019t quite the right articulation. What I actually say is prosumers because there\u2019s a lot of people who come to us at Superhuman and they\u2019re not yet power users of email, but they know they need to be.<\/p>\n

That\u2019s what I would call a prosumer \u2014 someone who really wants to be brilliant at doing email. Now Hey doesn\u2019t seem to be designed for that target market. It doesn\u2019t seem to be designed for high-volume emailers or prosumers or power users.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/tjJek6QW5VQ\/<\/p>","protected":false},"excerpt":{"rendered":"

Email is one of those things that no one likes but that we\u2019re all forced to use. Superhuman, founded by Rahul Vohra, aims to help everyone get to inbox zero. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-19320","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t