{"id":19258,"date":"2020-06-17T06:43:52","date_gmt":"2020-06-17T06:43:52","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/how-covid-19-transformed-the-way-americans-spend-online.html"},"modified":"2020-06-17T06:43:52","modified_gmt":"2020-06-17T06:43:52","slug":"how-covid-19-transformed-the-way-americans-spend-online","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/how-covid-19-transformed-the-way-americans-spend-online.html","title":{"rendered":"How COVID-19 transformed the way Americans spend online"},"content":{"rendered":"

COVID-19 has transformed<\/span> the way Americans use their phones and the way they spend their time and money online. These shifts present both a number of challenges and a raft of opportunities for savvy growth marketers.<\/p>\n

We\u2019ve seen COVID-19 affect a number of verticals. A number of industries have taken a hit (like music streaming and sports), while some are expanding due to the pandemic (groceries, media, video gaming<\/a>). Others have found distinctive ways to adjust the way they position and sell<\/a> their product, allowing them to take advantage of changes in buyer behavior.<\/p>\n

The key to being able to read and react to changes in this still-tumultuous time and tailoring your growth marketing accordingly is to understand how public sentiment is reflected in new purchasing behaviors. Here\u2019s an overview of the most important trends we\u2019re seeing that will allow you to adjust your growth marketing effectively.<\/p>\n

By the numbers: A sheltering-in-place economy<\/h2>\n

Virtually all of the data we\u2019ve seen shows a marked difference in buyer behavior following the WHO\u2019s declaration of a pandemic on March 11, 2020<\/a>. With consumers encouraged to stay home to deter the spread of COVID-19, it\u2019s no surprise that the biggest change is the spike in online activity.<\/p>\n

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Image Credits: Branch (opens in a new window)<\/span><\/a><\/p>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/1MgGVtEYPXE\/<\/p>","protected":false},"excerpt":{"rendered":"

COVID-19 has transformed the way Americans use their phones and the way they spend their time and money online. These shifts present both a number of challenges and a raft <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-19258","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t