{"id":18996,"date":"2020-06-03T05:30:32","date_gmt":"2020-06-03T05:30:32","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/pitch-deck-teardown-the-making-of-atlassians-2015-roadshow-presentation.html"},"modified":"2020-06-03T05:30:32","modified_gmt":"2020-06-03T05:30:32","slug":"pitch-deck-teardown-the-making-of-atlassians-2015-roadshow-presentation","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/pitch-deck-teardown-the-making-of-atlassians-2015-roadshow-presentation.html","title":{"rendered":"Pitch deck teardown: The making of Atlassian\u2019s 2015 roadshow presentation"},"content":{"rendered":"<p id=\"speakable-summary\"><span class=\"featured__span-first-words\">In 2015, <a href=\"javascript:void(0)\">Atlassian<\/a><\/span> was preparing to go public, but it was not your typical company in so many ways. For starters, it was founded in Australia, it had two co-founder co-CEOs, and it offered collaboration tools centered on software development.<\/p>\n<p>That meant that the company leaders really needed to work hard to help investors understand the true value proposition that it had to offer, and it made the roadshow deck production process even more critical than perhaps it normally would have been.<\/p>\n<p>A major factor in its favor was that <a href=\"javascript:void(0)\">Atlassian <span class=\"crunchbase-tooltip-indicator\" \/><\/a> didn\u2019t just suddenly decide to go public. Founded in 2002, it waited until 2010 to accept outside investment. After 10 straight years of free cash flow, when it took its second tranche of investment in 2014, <a href=\"javascript:void(0)\">it selected T. Rowe Price<\/a>, perhaps to prepare for working with institutional investors before it went public the next year.<\/p>\n<p>We sat down with company president Jay Simons to discuss what it was like, and how his team produced the document that would help define them for investors and analysts.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"rtT2kiGOKp\">\n<p><a href=\"javascript:void(0)\">Atlassian Shareholders Sell $150M Of Their Equity In A Secondary Sale Valuing The Firm At $3.3B<\/a><\/p>\n<\/blockquote>\n<p \/>\n<h2>Always thinking long term\t\t\t<\/h2>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/Onl30RXs2ho\/<\/p>","protected":false},"excerpt":{"rendered":"<p>In 2015, Atlassian was preparing to go public, but it was not your typical company in so many ways. For starters, it was founded in Australia, it had two co-founder <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-18996","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"In 2015, Atlassian was preparing to go public, but it was not your typical company in so many ways. 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