{"id":18734,"date":"2020-05-20T03:05:30","date_gmt":"2020-05-20T03:05:30","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/facebook-and-instagram-roll-out-shops-turning-business-profiles-into-storefronts.html"},"modified":"2020-05-20T03:05:30","modified_gmt":"2020-05-20T03:05:30","slug":"facebook-and-instagram-roll-out-shops-turning-business-profiles-into-storefronts","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-and-instagram-roll-out-shops-turning-business-profiles-into-storefronts.html","title":{"rendered":"Facebook and Instagram roll out Shops, turning business profiles into storefronts"},"content":{"rendered":"

Starting today, you\u2019ll be able to browse and buy products directly from a business\u2019 Facebook <\/a> Page or Instagram profile.<\/p>\n

Both Facebook and Instagram <\/a> already supported a degree of e-commerce \u2014 for example, Facebook has its Marketplace<\/a> and will likely make a bigger push through its Libra cryptocurrency initiative<\/a>, while Instagram allows users to buy products<\/a> featured in posts and ads. But the company\u2019s new tools go further, enabling businesses to create a full-fledged Facebook Shop.<\/p>\n

After all, the pandemic has probably made consumers even more likely to treat Facebook and Instagram profiles as the go-to source of information on local restaurants and stores \u2014 if your favorite store has changed their hours, or switched to online delivery\/curbside pickup, they\u2019ve almost certainly posted about it on Facebook or Instagram. So why not allow visitors to make purchases without having to leave the Facebook and Instagram apps?<\/p>\n

It\u2019s also worth remembering that the pandemic\u2019s economic fallout is already hurting and killing off many small businesses \u2014 businesses that post and advertise on Facebook. So the company has a stake in helping those businesses survive in any way it can.<\/a><\/p>\n

In a Facebook Live session today, CEO Mark Zuckerberg described this as a way to help businesses suffering in the wake of COVID-19, though he acknowledged it will not \u201cundo all the economic damage.\u201d<\/p>\n

He also suggested that this will remain useful after the pandemic: \u201cI do think we\u2019re going to continue living more of our lives online and doing more business online.\u201d<\/p>\n

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Image Credits:<\/strong> Facebook<\/p>\n

Meanwhile, Instagram\u2019s vice president of product Vishal Shah told me this is a big, global test of the feature, with nearly 1 million businesses already signed up.<\/p>\n

Those businesses will be able to create a Facebook Shop for free \u2014 they just upload their catalog, choose the products they want to feature, then customize it with a cover image and accent colors. Visitors can then browse, save and order products.<\/p>\n

Facebook\u2019s vice president of ads Dan Levy said that while the company will charge \u201csmall fees\u201d on each purchase, the real monetization will come from driving more advertising. (Shops can also be featured in ads and stories.)<\/p>\n

Levy described this as a \u201cbuild and render anywhere\u201d solution, with Shah adding that \u201cthe shop itself will be\u00a0very consistent, whether it\u2019s on Facebook or Instagram.\u201d What will differ is how consumers discover the shops, whether it\u2019s via the Facebook Marketplace or a product tagged in a photo on Instagram.<\/p>\n

The company also plans to launch this summer another experience called Instagram Shop, allowing users to browse products directly from Instagram Explore and eventually to jump into a shopping experience from the app\u2019s main navigation tab. There will also be ways for merchants to feature and link in their live videos products from their Facebook Stores, and for consumers to connect loyalty programs to their Facebook accounts.<\/p>\n

As part of this announcement, Facebook said it\u2019s partnering with\u00a0Shopify, BigCommerce, Woo, Channel\u00a0Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics.<\/p>\n

Merchants will be able to use these third-party platforms to manage their Facebook Shops, as well as the ads tied to those Shops. For example, Shopify said, \u201cFacebook Shops allows Shopify merchants to get control over customization and merchandising for their storefronts inside Facebook and Instagram, while managing their products, inventory, orders, and fulfillment directly from within Shopify.\u201d<\/p>\n

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Facebook announces $100M grant program for small businesses<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/_ZUDhkMXIPw\/<\/p>","protected":false},"excerpt":{"rendered":"

Starting today, you\u2019ll be able to browse and buy products directly from a business\u2019 Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce \u2014 <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-18734","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t