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Say you\u2019re an app developer and you need to give your app users a way of uploading, storing and playing back video. Instead of having to build your own video content management system or licensing one of the existing ones, Synq<\/a> offers developers a third option. The company is launching its \u201ccloud video API for Developers,\u201d service today, aiming to be a full video infrastructure in a box.<\/p>\n There are a number of auxiliary services that developers no longer build\u00a0themselves \u2014 unless they have specific needs. Examples include telephony services (replaced by Twilio), payment services (Stripe\/PayPal\/Square) and in-app analytics (too many to mention<\/a>).<\/p>\n The company likes to describe itself as the Twilio for video, which they might want to rethink, given that Twilio\u00a0does<\/em> do video<\/a>, but not in the way Synq is envisioning its service.<\/p>\n The product includes multiple content delivery networks, and Hauge suggests that the company will be able to\u00a0compete with the likes of Akamai and CloudFront on content delivery speed and price for video.<\/p>\n So why wouldn\u2019t you just use Vimeo<\/a>, Brightcove<\/a>, Kaltura<\/a>\u00a0or any of the tons of other platforms out there?<\/p>\n \u201cThe established video platforms will take care of storage, transcoding and distribution,\u201d Hauge admits, but says that that\u2019s only part of the challenge. \u201cThe customizability of their offerings are restricted; they use rigid data structures, standardized workflows and only have limited APIs available. Synq is developers-first with an API that allows for fully programmable queries and webhooks.\u201d<\/p>\n <\/p>\n Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/fp_fIcUsI0s\/<\/p>","protected":false},"excerpt":{"rendered":" Say you\u2019re an app developer and you need to give your app users a way of uploading, storing and playing back video. Instead of having to build your own video <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-1869","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\tMaking video easier for app developers<\/h2>\n
\u201cVideo is the odd one out,\u201d says CEO and founder of Synq, Stian Hauge, lamenting the difficulty for developers to use video in their applications. \u201cOur platform\u00a0gives developers the needed flexibility to implement advanced video capabilities in existing infrastructure from any source, and at the same time prep them for AR, VR and the power of machine learning.\u201d<\/p>\n