{"id":18616,"date":"2020-05-13T02:13:13","date_gmt":"2020-05-13T02:13:13","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/linkedin-adds-polls-and-live-video-based-events-in-a-focus-on-more-virtual-engagement.html"},"modified":"2020-05-13T02:13:13","modified_gmt":"2020-05-13T02:13:13","slug":"linkedin-adds-polls-and-live-video-based-events-in-a-focus-on-more-virtual-engagement","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/linkedin-adds-polls-and-live-video-based-events-in-a-focus-on-more-virtual-engagement.html","title":{"rendered":"LinkedIn adds polls and live video-based events in a focus on more virtual engagement"},"content":{"rendered":"

With a large part of the working world doing jobs from home when possible these days, the focus right now is on how best to recreate the atmosphere of an office virtually, and how to replicate online essential work that used to be done in person. Today, <\/a> href=”http:\/\/linkedin.com” target=”_blank” rel=”noopener noreferrer”LinkedIn announced a couple of big new feature updates that point to how it\u2019s trying to play a part in both of these: it\u2019s launching a new Polls feature for users to canvas opinions and get feedback; and it\u2019s launching a new \u201cLinkedIn <\/a> Virtual Events\u201d tool that lets people create and broadcast video events via its platform.<\/p>\n

Despite now being owned by Microsoft, <\/a> interestingly it doesn\u2019t seem that the Virtual Events service taps into Teams or Skype, Microsoft\u2019s two other big video products that it has been pushing hard at a time when use of video streaming for work, education and play is going through the roof.<\/p>\n

The polls feature \u2014 you can see an example of one in the picture below, or respond to that specific poll here<\/a> \u2014 is a quick-fire and low-bar way of asking a question and encouraging engagement: LinkedIn says<\/a> that a poll takes only about 30 seconds to put together, and responding doesn\u2019t require thinking of something to write, but gives the respondent more of a \u2018voice\u2019 than he or she would get just by providing a \u201clike\u201d or other reaction.<\/p>\n

But as with some of the other social features that LinkedIn <\/a> has implemented over the years, its timing has not been quite right. With polls, you might say it\u2019s been frustratingly late\u2026 or you might say it left the party too early.<\/p>\n

The feature was first spotted by developer and app digger Jane Manchun Wong<\/a> a couple of weeks ago, but it comes years after Twitter and Facebook have had polls in place on their platforms. I\u2019d say it\u2019s taken LinkedIn years to catch up, but actually it had polls in place years ago, yet chose to sunset the feature<\/a>, back in 2014.<\/p>\n

You could argue that LinkedIn miscalled the direction that social would go with engagement, or that it took too long to resuscitate the experience, or that the novelty of the concept that now worn off. Or you might say that LinkedIn has picked just the right time to bring it back, at a time when people are spending more time online than ever and are looking for more ways of varying the experience and interacting.<\/p>\n

Those creating polls will be given the option in the menu of items when starting a new post. They can add four choices\/options into the poll answers, and decide how long they would like for the poll to stay up, in a range of 24 hours to two weeks. You can also write an introduction post to accompany your poll with hashtags to come up in more searches.<\/p>\n

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Two important distinctions with LinkedIn Polls as you can see above are that you are polling a very specific audience of people in your professional circle, and those people can both respond to the poll but also include comments and reactions. Both of these set the feature as it works on LinkedIn apart from the others and should give it some\u2026 engagement.<\/p>\n

The polls feature is getting rolled out (again) starting today.<\/p>\n

The LinkedIn Virtual Events feature<\/a>, meanwhile, falls into a similar placement as polls: it\u2019s a way of getting people to engage more on LinkedIn, it taps into trends that are huge outside of the platform \u2014 in this case, videoconferencing \u2014 and it\u2019s something that is coming surprisingly late to LinkedIn, given its existing product assets.<\/p>\n

But is also potentially \u2014 potentially, because Live is still in an invite-only phase \u2014 going to prove very popular because it\u2019s filling a very specific need.<\/p>\n

LinkedIn Virtual Events is a merger of two products that LinkedIn launched last year, a live video broadcasting tool called LinkedIn Live<\/a>, and its efforts to foster a sideline in offline, in person networking with LinkedIn Events<\/a>. The idea here is that while physical events have been put on pause in the current climate \u2014 many cities have made group activities illegal in an attempt to slow the spread of the novel coronavirus \u2014 you can continue to use LinkedIn Events to plan them, but now carry them out over the Live platform.\u00a0<\/span><\/p>\n

Given how huge the conferencing industry has become, I am guessing that we will be seeing a lot of attempts at recreating something of those events in a virtual, online context. LinkedIn\u2019s take on the challenge \u2014 via Virtual Events \u2014 could therefore become a strong contender to host these.<\/p>\n

When LinkedIn first launched Events I did ask the company whether it planned to expand them online using live, and indeed that did seem to be the plan. LinkedIn now says that it \u201caccelerated\u201d its product roadmap \u2014 unsurprising, given the current market \u2014 to merge the two products for targeted audiences.<\/p>\n

That\u2019s why we accelerated our product roadmap to bring you a tighter integration between LinkedIn Events and LinkedIn Live, turning these two products into a new virtual events solution that enables you to stay connected to your communities and meet your customers wherever they are. This new offering is designed to help you strengthen relationships with more targeted audiences.<\/p>\n

This is not a simple integration, I should point out: LinkedIn is working with third-party broadcasting partners \u2014 the initial list includes Restream, Wirecast, Streamyard and Socialive \u2014 to raise the level of production quality, which will be essential especially if you are asking people to pay for events, and if you have any hope of replicating some of the networking other features that are cornerstones of conferencing and other in-person events.<\/p>\n

It\u2019s also building on what has been a successful product so far for LinkedIn: the company says that Live has 23X more comments per post and 6X more reactions per post than simple native video.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/H2IXO6sqtSU\/<\/p>","protected":false},"excerpt":{"rendered":"

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