{"id":1836,"date":"2016-11-25T20:37:59","date_gmt":"2016-11-25T20:37:59","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/mobile-and-enterprise-are-the-keys-to-vrar-scale.html"},"modified":"2016-11-25T20:37:59","modified_gmt":"2016-11-25T20:37:59","slug":"mobile-and-enterprise-are-the-keys-to-vrar-scale","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/mobile-and-enterprise-are-the-keys-to-vrar-scale.html","title":{"rendered":"Mobile and enterprise are the keys to VR\/AR scale"},"content":{"rendered":"


\n<\/p>\n

Though PC and console VR are the sexier formats we\u2019re all excited about, is mobile where VR will really scale in the near term? This is a\u00a0question I\u2019ve been posing to investors and innovators for an upcoming research report.<\/p>\n

For example, despite impending\u00a0HMD commoditization<\/a>,\u00a0IDC projects<\/a> 2 million tethered VR headsets will be sold this year. That\u2019s\u00a0dwarfed by the 2.6 trillion global smartphones that represent mobile VR\u2019s addressable market.<\/p>\n

Though it\u2019s a stripped-down version (no positional tracking, etc.), mobile VR is improving with things like Google Daydream. Its mainstream-friendly price point and accessibility also make it the gateway drug that VR needs.<\/p>\n

The same goes for AR. Rudimentary\u00a0forms \u2014 a la Pok\u00e9mon GO\u00a0\u2014 are giving<\/a>\u00a0the mainstream a taste of what\u2019s to come. And though that\u2019s not<\/a> \u201creal AR,\u201d it will do the technology a favor through that same gateway-drug effect.<\/p>\n

Silicon Valley business strategist Kristie Cu<\/a>\u00a0also reminds me that VR and AR align with 5G network roll-outs. That\u2019s good timing, given that massive data payloads\u00a0will make use of those bigger pipes.<\/p>\n

\u201cBetween 2015 and 2018 [Orange has]\u00a0committed 15 billion euros to get this infrastructure out,\u201d she said. \u201cSo there\u2019s a lot of money behind 5G, and VR is one of the driving factors in having the bandwidth.\u201d<\/p>\n

Cu is joined by\u00a0Comcast Ventures, Lenovo and several other corporate investors currently vetting or sinking their teeth into VR and AR. And in the process of due diligence, they see a lot.<\/p>\n

Comcast Ventures\u2019\u00a0Michael Yang<\/a>\u00a0has an\u00a0investment thesis grounded in VR and AR\u2019s long run position as primary computing platforms. But more important is that they scale by crossing geographic and industry borders.<\/p>\n

\u201cIt\u2019s both consumer and enterprise, especially AR,\u201d Yang told me. \u201cIt\u2019s also very global right out of the gate. Other sectors we invest in aren\u2019t as immediately global.\u201d<\/p>\n

CV portfolio company\u00a0NextVR<\/a>, for example, brings VR to a media staple with massive reach: live sports. Beyond the consumer angle, live sports is broadcast\u2019s saving grace against cord cutting\u2026 and VR amplifies that.<\/p>\n

Lenovo is meanwhile attacking these opportunities on two levels: It manufactures high-octane PC rigs for VR\u2019s heavy graphical processing needs, and it\u2019s pioneering mobile AR through the Tango-infused Phab 2 Pro<\/a>.<\/p>\n

Lenovo\u2019s director of worldwide innovation, Joe Mikhail<\/a>, expressed his vision of AR\u2019s future, including his lead role on Meta\u2019s Series B round<\/a>. He believes the long-run opportunity is enterprise utility.<\/p>\n

This is one reason we\u2019ll see AR leapfrog<\/a> VR in market size. Mikhail says that AR\u2019s value will truly be unlocked with everything from workplace productivity to manufacturing and industrial design (think: 3D modeling).<\/p>\n

The name of the game is to improve operational efficiencies, he says, as a means to real bottom-line results \u2014 and that\u2019s\u00a0what will really compel\u00a0wide-scale AR\u00a0adoption.<\/p>\n

Yang agrees, advising a vertical-focused approach.\u00a0\u201cFor a general-purpose developer, trying to understand a vertical is harder,\u201d he said. \u201cI\u2019m looking for people from oil and gas, or aerospace or construction who envision AR overlays that make processes more efficient and intelligent. That\u2019s the future we\u2019re particularly excited about.\u201d<\/p>\n

<\/p>\n

Featured Image: gremlin\/Getty Images<\/small><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/o2THzI4aTLw\/<\/p>","protected":false},"excerpt":{"rendered":"

Though PC and console VR are the sexier formats we\u2019re all excited about, is mobile where VR will really scale in the near term? This is a\u00a0question I\u2019ve been posing <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-1836","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t