{"id":18264,"date":"2020-04-23T22:37:31","date_gmt":"2020-04-23T22:37:31","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/facebook-pulls-pseudoscience-from-its-list-of-targeted-ad-categories.html"},"modified":"2020-04-23T22:37:31","modified_gmt":"2020-04-23T22:37:31","slug":"facebook-pulls-pseudoscience-from-its-list-of-targeted-ad-categories","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-pulls-pseudoscience-from-its-list-of-targeted-ad-categories.html","title":{"rendered":"Facebook pulls \u2018pseudoscience\u2019 from its list of targeted ad categories"},"content":{"rendered":"

Even as Mark Zuckerberg touted the \u201chundreds of thousands of pieces of misinformation related to COVID-19\u201d that the site had pulled in recent months, Facebook continued to offer targeted ads classified as \u201cpseudoscience.\u201d It was an odd choice from a social network so publicly declaring its own campaigns to remove junk science amid a global pandemic. <\/span><\/p>\n

Using Ad Manager, advertisers were able to serve ads to some 78 million people \u201cwho have expressed an interest in pseudoscience.\u201d Following an investigation by The Markup<\/a> that found the site buying ads to target that category, Facebook says it\u2019s done with the pseudoscience tag. <\/span><\/p>\n

In a statement to TechCrunch, the company reconfirmed the move. \u201c<\/span>This interest category of advertising should have been removed in a previous review and we\u2019ve removed it,\u201d Director of Product Management Rob Leathern said. There was never a great time to run junk science ads, of course, but the issue has come to a head in recent weeks and months, as COVID-19 has become a massive hotbed for conspiracy and dangerous cures. <\/span><\/p>\n

As Zuckerberg noted in his piece last week, popular theories flagged by the company include the notions that \u201cdrinking bleach cures the virus or that physical distancing is ineffective at preventing the disease from spreading.\u201d It\u2019s unclear (beyond the obvious answer of ad revenue) why Facebook continued to offer the category until it was essentially called out on the matter. <\/span><\/p>\n

Other ad networks and social media sites have been taking pains to slow the spread of misinformation. Twitter recently added 5G-related conspiracies to its list of COVID-19 related guidance, while Google just announced that it would be extending its ID verification for its ad systems. <\/span><\/p>\n

<\/a><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/bB_USsoM7jE\/<\/p>","protected":false},"excerpt":{"rendered":"

Even as Mark Zuckerberg touted the \u201chundreds of thousands of pieces of misinformation related to COVID-19\u201d that the site had pulled in recent months, Facebook continued to offer targeted ads <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-18264","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t