{"id":18064,"date":"2020-04-12T20:41:11","date_gmt":"2020-04-12T20:41:11","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/hubspot-unveils-new-content-management-system-aimed-at-marketers.html"},"modified":"2020-04-12T20:41:11","modified_gmt":"2020-04-12T20:41:11","slug":"hubspot-unveils-new-content-management-system-aimed-at-marketers","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/hubspot-unveils-new-content-management-system-aimed-at-marketers.html","title":{"rendered":"HubSpot unveils new content management system aimed at marketers"},"content":{"rendered":"

HubSpot<\/a>, the Boston-based inbound marketing firm, announced today it is launching a standalone content management system designed to make it easy for marketing personnel to add and update content.<\/p>\n

While content management, in a sense, has been core to HubSpot <\/a> from the beginning \u2014 many companies use their blogging platform, for example \u2014 the company built this one from the ground up for marketers, says chief marketing officer Kipp Bodnar.<\/p>\n

\u201cFor me, the marketer owning the website is one of the most thankless jobs you have. There\u2019s a lot of pain associated with it. Your CEO asks you to update a bio or your legal team needs a new terms of service. Everybody\u2019s coming at you from everywhere and the actual management of websites has just a huge amount of pain associated with it,\u201d he said.<\/p>\n

Angela DeFranco, the company\u2019s director of product management, says that HubSpot wanted to address that problem with a product designed specifically for the marketing team. \u201cWe wanted to build a content management system and a suite of tools that could stand on its own and take away the pain of content management, not only from the marketer but also from the developer and the people that help the site run,\u201d she said.<\/p>\n

The product is built on the notion of themes that allow the marketer and developer helping to build the site to get the look and feel they want, while balancing what De Franco calls \u201cthe paradox between powerful and easy-to-use.\u201d<\/p>\n

It allows developers to use the languages they want to build the site, while taking advantage of the HubSpot CMS\u2019s modular structure. At the same time, the modules give marketers a friendly interface to make frequent changes required in a modern website.<\/p>\n

\u201cWhen you actually get into the editor and you\u2019re dragging in, for example, your event registration theme module, it inherits the styling and the characteristic, the look and feel of that theme overall that the developers had set up and custom built for your team,\u201d she said.<\/p>\n

\u201cThe theme module is really the crux of how we were able to achieve some of these more complex functionality features and power, while also allowing that with drag-and-drop ease of use to build a full site as a marketer,\u201d DeFranco added.<\/p>\n

HubSpot was founded in 2006. It raised over $100 million, according to Crunchbase data, before going public in 2014.<\/p>\n

\n

HubSpot adds customer service tools to its marketing platform<\/a><\/p>\n<\/blockquote>\n

\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/Uh4BJzMnhGI\/<\/p>","protected":false},"excerpt":{"rendered":"

HubSpot, the Boston-based inbound marketing firm, announced today it is launching a standalone content management system designed to make it easy for marketing personnel to add and update content. While <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-18064","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t