{"id":17638,"date":"2020-03-15T14:32:37","date_gmt":"2020-03-15T14:32:37","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/this-startup-got-a-meeting-with-mark-suster-by-getting-clever-with-google-ads.html"},"modified":"2020-03-15T14:32:37","modified_gmt":"2020-03-15T14:32:37","slug":"this-startup-got-a-meeting-with-mark-suster-by-getting-clever-with-google-ads","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/this-startup-got-a-meeting-with-mark-suster-by-getting-clever-with-google-ads.html","title":{"rendered":"This startup got a meeting with Mark Suster by getting clever with Google ads"},"content":{"rendered":"

Startups have done some wild things to get the attention of VCs. In fact, Instacart founder Apoorva Mehta sent YC partner (at the time) Garry Tan a six-pack of beer<\/a> through the service after missing the deadline for Y Combinator by two months.<\/p>\n

Yesterday, the ingenuity of startups struck again.<\/p>\n

Tadabase.io<\/a>, an enterprise startup that offers no-code tools to help businesses automate their processes, has had an ad running that was\u2026 well, hyper targeted.<\/p>\n

ProductHunt founder and WeekendFund investor Ryan Hoover discovered the ad and shared it on Twitter.<\/p>\n

\n

I google’d @msuster<\/a>\u2019s LinkedIn and this is what I found \ud83d\ude06 pic.twitter.com\/ANMZ2dg6AD<\/a><\/p>\n

\u2014 Ryan Hoover (@rrhoover) March 13, 2020<\/a><\/p>\n<\/blockquote>\n

\n

Hoover told TechCrunch he was Googling Mark Suster <\/a> to facilitate an introduction between Suster and one of Hoover\u2019s portfolio companies. Instead, he found a Google ad directed squarely at Suster from Tadabase.io.<\/p>\n

\u201cMark Suster, you haven\u2019t invested in nocode\u201d read the paid listing. \u201cTherefore, we put this ad here to get your attention. If you\u2019re not Mark, please don\u2019t click here and save us some money.\u201d<\/p>\n

I reached out to Suster, managing partner at UpFront Ventures, to see what he thought of the ad. He told me he \u201cloved it\u201d and has already contacted the CEO to set up a call for next week.<\/p>\n

Whether this clever Google ad will result in an actual investment is yet to be determined. Also unclear: will Ryan Hoover get in on the deal?<\/p>\n

I reached out to Tadabase founder and CEO Moe Levine via email to ask about the ad, how they went about targeting, and how he feels about his upcoming phone call next week. He hasn\u2019t responded yet. I\u2019ll update if\/when he does.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/0OFWM8EanBw\/<\/p>","protected":false},"excerpt":{"rendered":"

Startups have done some wild things to get the attention of VCs. In fact, Instacart founder Apoorva Mehta sent YC partner (at the time) Garry Tan a six-pack of beer <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-17638","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t