{"id":17514,"date":"2020-03-08T13:53:12","date_gmt":"2020-03-08T13:53:12","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/gm-reveals-an-ev-for-almost-every-purse-and-purpose.html"},"modified":"2020-03-08T13:53:12","modified_gmt":"2020-03-08T13:53:12","slug":"gm-reveals-an-ev-for-almost-every-purse-and-purpose","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/gm-reveals-an-ev-for-almost-every-purse-and-purpose.html","title":{"rendered":"GM reveals an EV for (almost) every purse and purpose"},"content":{"rendered":"

General Motors\u2019 EV day<\/span> didn\u2019t just mark the launch of a new flexible battery architecture and an ambitious plan to deploy this underlying foundation across all of the automaker\u2019s brands, including Buick, Cadillac, Chevrolet and GMC.<\/p>\n

It was a resurrection, albeit with a modern twist.<\/p>\n

The company\u2019s announcement this week gave new life to its brand ladder \u2014 a portfolio that ranges from the heights of luxury to the most basic utility \u2014 and tipped its hand about how it will bring EVs \u201cacross the chasm.<\/a>\u201d<\/p>\n

This game plan isn\u2019t new. GM is bringing back a strategy that once defined its success and reshaped America\u2019s automotive landscape. This strategy worked for GM until complacency crept in and the brand ladder collapsed. This time, GM is aiming to avoid these snares.<\/p>\n

History lesson<\/h2>\n

Henry Ford\u2019s moving assembly line birthed the early auto industry, but as American prosperity grew in the 1910s-20s, it was General Motors that laid the foundations of the modern car market. Under then-chairman Alfred Sloan, the amalgamation of once-independent automakers united under a strategy that would, in his words, create \u201ca car for every purse and purpose.\u201d From a value Chevrolet <\/a> to a sporty Pontiac, from a discreetly plush Buick to a majestic Cadillac, <\/a> and with countless brands in between, what became known as Sloanism birthed the idea that there should be a car to reflect every American\u2019s self-image and social status.<\/p>\n

Article source: https:\/\/techcrunch.com\/2020\/03\/07\/gm-reveals-an-ev-for-almost-every-purse-and-purpose\/<\/p>","protected":false},"excerpt":{"rendered":"

General Motors\u2019 EV day didn\u2019t just mark the launch of a new flexible battery architecture and an ambitious plan to deploy this underlying foundation across all of the automaker\u2019s brands, <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[23],"class_list":["post-17514","post","type-post","status-publish","format-standard","hentry","category-networking-and-communication","tag-network-and-communication"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t