{"id":1749,"date":"2016-11-21T21:40:13","date_gmt":"2016-11-21T21:40:13","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/you-rarely-livestream-but-1m-people-livechill-on-houseparty.html"},"modified":"2016-11-21T21:40:13","modified_gmt":"2016-11-21T21:40:13","slug":"you-rarely-livestream-but-1m-people-livechill-on-houseparty","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/you-rarely-livestream-but-1m-people-livechill-on-houseparty.html","title":{"rendered":"You rarely livestream, but 1M people livechill on Houseparty"},"content":{"rendered":"

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Livestreaming doesn\u2019t have to be a big performance or a one-on-one video call. Just ask the one million people who spend 20 million minutes hanging out each day on group video chat app Houseparty, the latest teen app phenomenon.<\/p>\n

Built from the ashes of Meerkat, Houseparty is leading the charge for a new kind of synchronous social networking. It\u2019s the closest thing to being with friends in person.<\/p>\n

Instead of posting to a feed and waiting for Likes, or slinging texts and media back and forth over messaging, Housepartying happens Live. But rather than make one person the center of attention, Houseparty splits the screen up to 8 times so everyone can talk and laugh together.<\/p>\n

The Internet\u2019s Third Place<\/h2>\n

Houseparty\u2019s founder Ben Rubin told me he sees the app as the Internet\u2019s living room<\/a>. But that\u2019s too solitary of a metaphor. The big differentiator from other group video apps like Google Hangouts is that you don\u2019t have to request people to join you, like inviting them to your home. You just get online, and you\u2019re instantly \u201cin the house\u201d partying with any other friends with the app open.<\/p>\n

That\u2019s why Houseparty is the Internet\u2019s closest version of what sociologists call \u201cthe third place<\/a>\u201c.<\/p>\n

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The first place is your home, intimate but isolated. The second place is your office, social but formal and full of responsibility. The third place is the coffeehouse, the bar, the mall \u2014 a public space for relaxing, socializing, sharing ideas, or goofing off. It can be a psychologically recuperative escape from the rigors of the rest of life.<\/p>\n

\"houseparty-app\"Online, third places often emerge rather than being created intentionally. Inside massively multiplayer online role-playing games like World Of Warcraft, some people prefer to login and see who\u2019s around to hang out with rather than immediately plunging into battle. And virtual worlds like Second Life or Altspace see users dropping in and out of online communities rather than building make-believe homes or consuming content.<\/p>\n

Houseparty has purposefully created a third place that harnesses the distributed accessibility of the Internet with your real-life social graph mined from your phone book. The result is a way to gather without moving, to simply be social online without the pressure to create.<\/p>\n

Teens and young adults have plenty of time and a deep desire to congregate with their many friends, but may be disempowered by their lack of self-directed agency, transportation, or home ownership. That\u2019s why Houseparty is taking off with people under the age of 24, who make up over 60% of its users.<\/p>\n

Keeping The Party Alive<\/h2>\n

The app is certainly novel, leading to a huge spike to #3 on the overall iOS app charts<\/a> in May. But it\u2019s proving to have staying power. Houseparty was back up at #29 this week, and in the few days since talking to the company, it\u2019s now climbed to 1.2 million daily users. The synchronous nature means network effect is everything. Each additional user makes the app significantly more valuable to their friends, so we could see a snowball effect if Houseparty can keep things interesting.<\/p>\n

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And if it can keep the servers online. Houseparty\u2019s parent company Life On Air shrunk its team from 36 down to 11 now after pivoting from its livestreaming app Meerkat. It needed to stretch its $14 million Series B funding from Greylock.<\/p>\n

\"house-party-app\"Rubin realized Meerkat wasn\u2019t going to beat Periscope and Facebook Live at their own broadcasting game. They had the money and connections to recruit celebrity streamers and focus on premium content output. So\u00a0Life On Air cut costs and headcount while building Houseparty as an app for normal people on camera, focusing on a frequently used input experience.<\/p>\n

That\u2019s what will make Houseparty hard for Facebook, Instagram, Twitter, and Snapchat to copy. Houseparty\u2019s synchonous live experience only works if you join the party the second you open the app. It can\u2019t be bolted on as an after thought, the way Instagram tells me it\u2019s thinking about building Live video into its Direct<\/a> group messaging feature. It\u2019s tough to imagine these giant competitors pivoting so drastically as to put synchronous group video chat front and center.<\/p>\n

That leaves Houseparty as the place to be<\/em>.<\/p>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/ULv8kyQ_-V8\/<\/p>","protected":false},"excerpt":{"rendered":"

Livestreaming doesn\u2019t have to be a big performance or a one-on-one video call. Just ask the one million people who spend 20 million minutes hanging out each day on group <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-1749","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t