{"id":17123,"date":"2019-07-16T10:13:34","date_gmt":"2019-07-16T10:13:34","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/snap-turns-to-search-giant-baidu-to-court-chinese-advertisers.html"},"modified":"2019-07-16T10:13:34","modified_gmt":"2019-07-16T10:13:34","slug":"snap-turns-to-search-giant-baidu-to-court-chinese-advertisers","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snap-turns-to-search-giant-baidu-to-court-chinese-advertisers.html","title":{"rendered":"Snap turns to search giant Baidu to court Chinese advertisers"},"content":{"rendered":"

Two years have passed since Snap Inc first struck a deal with Baidu <\/a> that authorized China\u2019s largest search engine to be a reseller of Snapchat ads for companies in Greater China as well as Japan and South Korea, where Baidu runs a portfolio of mobile apps.<\/p>\n

This week, the pair announced they have renewed the sales partnership without revealing how revenues are divided between the two and when the extended agreement expires.<\/p>\n

Despite being blocked in China like most other western social media services, Snap has shown interest in China in various capacities, including a research and development center in Shenzhen<\/a> for Spectacles. It\u2019s also serving the country\u2019s game developers, e-commerce merchants and other export-led advertisers who wish to capture the network\u2019s 190 million daily active users around the world.<\/p>\n

Facebook <\/a> and Twitter are in the same overseas ad business in China. Facebook, with an \u201cexperience center\u201d<\/a> in Shenzhen for clients to learn how its ads work, counted China as its second-largest ad spender<\/a> in 2018, according to Pivotal Research Group. Twitter also holds an annual summit in China<\/a> for small and medium enterprises going global.<\/p>\n

None of the western social giants can go it alone in China, which is why Snap chose Baidu to be its local partner to not only overcome regulatory restrictions on foreign entities but also tap the latter for language support, account management and an extensive advertiser network.<\/p>\n

Baidu also intended to resell Facebook ads but did not manage to get a license, a former Facebook employee who wishes to remain anonymous told TechCrunch. Instead, Facebook works with Cheetah Mobile, <\/a> PapayaMobile <\/a> and seven other advertising representatives<\/a>\u00a0in China.<\/p>\n

\n

Confusion reigns as Facebook briefly receives China business license<\/a><\/p>\n<\/blockquote>\n

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Through the deal, companies that purchase media through Baidu gain access to all forms of ad slots in Snap\u2019s videos, real-time selfie effects, overlays and more. The return can be satisfying. Besides the opportunity to capture a predominantly young user base, advertisers are reaching a sticky group who, on average, opens Snapchat over 20 times and spends over 30 minutes on the app every day.<\/p>\n

\u201cWith its young, vibrant user base, Snap\u2019s advertising platform has been instrumental in driving growth for our game AFK Arena,\u201d said Chris Zhang, vice president of Shanghai-based Lilith Games, in a statement.<\/p>\n

\u201cOur partnership with Snap Inc. provides Chinese companies new avenues to expand their businesses through Snapchat advertising,\u201d said Sheng Hu, head of U.S. strategy and partnership at Baidu\u2019s Global Business Unit that operates a range of overseas products such as Japanese keyboard app Simeji<\/a>. \u201cWe look forward to connecting with marketing executives in China and beyond on behalf of Snap to discuss the benefits of these advertising solutions.\u201d<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/MzCvpkBygHg\/<\/p>","protected":false},"excerpt":{"rendered":"

Two years have passed since Snap Inc first struck a deal with Baidu that authorized China\u2019s largest search engine to be a reseller of Snapchat ads for companies in Greater <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-17123","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t