{"id":1711,"date":"2016-11-18T20:31:01","date_gmt":"2016-11-18T20:31:01","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/cogito-closes-15m-series-b-to-improve-customer-support-with-science.html"},"modified":"2016-11-18T20:31:01","modified_gmt":"2016-11-18T20:31:01","slug":"cogito-closes-15m-series-b-to-improve-customer-support-with-science","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/cogito-closes-15m-series-b-to-improve-customer-support-with-science.html","title":{"rendered":"Cogito closes $15M Series B to improve customer support with science"},"content":{"rendered":"


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Cogito<\/a>, a real-time feedback platform for customer service agents, added $15 million to its coffers today in the form of a Series B. This brings the company\u2019s total fundraising to $22.5 million.<\/p>\n

The MIT Media Lab spin off is\u00a0applying the principles of behavioral science<\/a> to call centers around the world to improve customer experiences. Cogito compares the characteristics of a current conversation\u00a0to those of successful historical calls. Using traits like volume, pauses and speed, Cogito makes recommendations to agents in the form of gentle text nudges. The company touts a 20 percent increase in customer satisfaction among Fortune 500 companies, like Humana and CareFirst BlueCross BlueShield, that utilize\u00a0the service.<\/p>\n

The applications of behavioral science to enterprise are just beginning to scratch the surface of what is possible.\u00a0As behavioral research\u00a0catches up with the troves of data made available for machine learning, unique\u00a0applications will emerge across untouched\u00a0industries.<\/p>\n

OpenView Venture Partners<\/a> is leading the round. The 10-year-old firm conveniently sits within walking distance of Cogito\u2019s Boston headquarters, making it an easy trek for\u00a0Scott\u00a0Maxwell, the OpenView founding partner set to join Cogito\u2019s board of directors. Maxwell brings a specialty in enterprise cloud-services to the existing board and is known for being quite hands-on. Existing investors, including\u00a0Romulus Capital<\/a> and Salesforce Ventures<\/a>, also participated in the round.<\/p>\n

<\/p>\n

Featured Image: Paul Bradbury\/Getty Images<\/small><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/5_9eHAOaIJY\/<\/p>","protected":false},"excerpt":{"rendered":"

Cogito, a real-time feedback platform for customer service agents, added $15 million to its coffers today in the form of a Series B. This brings the company\u2019s total fundraising to <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-1711","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t