{"id":17100,"date":"2019-07-11T21:36:42","date_gmt":"2019-07-11T21:36:42","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/new-google-area-120-project-shoelace-aims-to-connect-people-around-shared-interests.html"},"modified":"2019-07-11T21:36:42","modified_gmt":"2019-07-11T21:36:42","slug":"new-google-area-120-project-shoelace-aims-to-connect-people-around-shared-interests","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/new-google-area-120-project-shoelace-aims-to-connect-people-around-shared-interests.html","title":{"rendered":"New Google Area 120 project Shoelace aims to connect people around shared interests"},"content":{"rendered":"

A new project from Google\u2019s in-house incubator, Area 120<\/a>, aims to help people find things to do and others who share your same interests. Through a new app called Shoelace<\/a> \u2014 a name designed to make you think of tying things together \u2014 users can browse through a set of hand-picked activities, or add their own to a map. For example, someone who wanted to connect with fellow dog owners could start an activity for a doggie playdate at the park, then start a group chat to coordinate the details and make new friends.<\/p>\n

The end result feels a bit like a mashup of Facebook Events with a WhatsApp group chat, perhaps. But it\u2019s wrapped in a clean, modern design that appeals more to the millennial or Gen Z user.<\/p>\n

Like Meetup and others in the space, Shoelace\u2019s focus is not on building yet another social networking app, but rather on leveraging a social app to inspire real-world connections.<\/p>\n

This is not a novel idea.\u00a0In fact, startups many times over have tried<\/a> to create an alternative to Facebook by offering tools to connect users around locations or shared<\/a> interests<\/a>, instead of only re-creating users\u2019 established-friend networks online. And many cities today have their own social clubs designed to help people make new friends and participate in fun, local activities.<\/p>\n

\"Screen<\/p>\n

Shoelace is still in invite-only testing and only offered in New York City, for the time being.<\/p>\n

However, its website says that the long-term goal is to bring the app to cities nationwide after the team learns what does and does not work. There\u2019s also a form<\/a> that will allow you to request Shoelace in your own community.<\/p>\n

Google <\/a> has had a rocky history when it comes to social networking products. Its largest effort to date, Google+, finally wound down its consumer business in April<\/a>. That said, Shoelace is not really a \u201cGoogle\u201d product \u2014 it\u2019s a project built by Googlers as a part of the Area 120 incubator, where employees can experiment with new ideas full-time without having to leave the company.<\/p>\n

\u201cOne of the many projects that we\u2019re working on within Area 120 is Shoelace, an app that helps people meet others with similar interests in person through curated activities,\u201d a Google spokesperson confirmed to TechCrunch. \u201cLike other projects within Area 120, it\u2019s an early experiment, so there aren\u2019t many details to share right now,\u201d they said.<\/p>\n

The app is live on Google Pla<\/a>y and iOS<\/a> (TestFlight) for those who have received an invite.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/7ODR1GHy3yM\/<\/p>","protected":false},"excerpt":{"rendered":"

A new project from Google\u2019s in-house incubator, Area 120, aims to help people find things to do and others who share your same interests. Through a new app called Shoelace <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-17100","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t