{"id":17095,"date":"2019-07-11T17:34:41","date_gmt":"2019-07-11T17:34:41","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/facebook-tries-to-make-ad-targeting-explanations-more-useful.html"},"modified":"2019-07-11T17:34:41","modified_gmt":"2019-07-11T17:34:41","slug":"facebook-tries-to-make-ad-targeting-explanations-more-useful","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-tries-to-make-ad-targeting-explanations-more-useful.html","title":{"rendered":"Facebook tries to make ad targeting explanations more useful"},"content":{"rendered":"

Facebook <\/a> has been adding new tools<\/a> to provide more transparency about why users are seeing certain ads and content (and what they can do about it), but in a blog post today<\/a>, Product Manager Sreethu Thulasi wrote, \u201cWe heard feedback from people that they can still be hard to understand and difficult to navigate.\u201d<\/p>\n

To address that, the company said it\u2019s making two changes. First, when you select the \u201cWhy am I seeing this ad?\u201d option on an advertisement, you\u2019ll get more info:<\/p>\n

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In the past, \u201cWhy am I seeing this ad?\u201d highlighted one or two of the most relevant reasons, such as demographic information or that you may have visited a website. Now, you\u2019ll see more detailed targeting, including the interests or categories that matched you with a specific ad. It will also be clearer where that information came from (e.g. the website you may have visited or Page you may have liked), and we\u2019ll highlight controls you can use to easily adjust your experience.<\/p>\n<\/blockquote>\n

An accompanying video shows how a user might dig into an an ad to see how their interests, location, demographic information and a past visit the advertiser\u2019s website all played a role in the targeting. If you don\u2019t like what you see, you can adjust your interests on Facebook, or your can click through to the \u201cWhat You Can Do\u201d section, which will point out options like blocking all ads from that advertiser or limiting the personal data that\u2019s shared by third-party companies.<\/p>\n

Speaking of third-party data, Facebook said it\u2019s also telling you more about the businesses that are uploading data about you, dividing the listing (found in your Ad Preferences) into two sections \u2014 one that shows advertisers who have uploaded a list with your information and used it to run an ad in the past seven days, and another of businesses that have shared lists with your data, along with advertisers who have used that data to show you an ad in the past seven days.<\/p>\n

Like many privacy tools, these may not get used by most Facebook users. But for those who are<\/em> curious or concerned, this seems like a clear way to make the information accessible without dumbing it down too much.<\/p>\n

And of course, this just one of a number of steps Facebook has taken recently to increase transparency as it faces regulatory scrutiny (and even proposals for a break-up<\/a>).<\/p>\n

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New Facebook tool answers the question \u2018Why am I seeing this post?\u2019<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/YyVOsNyR6LA\/<\/p>","protected":false},"excerpt":{"rendered":"

Facebook has been adding new tools to provide more transparency about why users are seeing certain ads and content (and what they can do about it), but in a blog <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-17095","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t