{"id":1598,"date":"2016-11-15T18:42:58","date_gmt":"2016-11-15T18:42:58","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/pinterest-launches-an-explore-section-for-trending-topics-and-ideas.html"},"modified":"2016-11-15T18:42:58","modified_gmt":"2016-11-15T18:42:58","slug":"pinterest-launches-an-explore-section-for-trending-topics-and-ideas","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/pinterest-launches-an-explore-section-for-trending-topics-and-ideas.html","title":{"rendered":"Pinterest launches an \u2018explore\u2019 section for trending topics and ideas"},"content":{"rendered":"


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Pinterest today is launching a new section of the app that is geared around surfacing up trending and top ideas that\u2019ll get additional new content in front of users.<\/p>\n

Called \u201cExplore,\u201d it\u2019s a new section of Pinterest that pits its recommendation algorithms against trending content across Pinterest from publishers and other sources that\u2019ll get content in front of users that their existing social graph might not tap into. This is something that a lot of other apps already tap into \u2014 such as Instagram\u2019s explore and Snapchat\u2019s discover features.<\/p>\n

The main thing here is that, while a lot of this functionality that\u2019s being showcased in Explore exists on Pinterest already, slotting it into a new section on the app to cultivate a new kind of user behavior that other services already tap into is a way to make the app more sticky and get more people coming back every day. While Pinterest\u2019s user base may not be as massive as Snapchat or Facebook\u2019s \u2014 or as rapidly-scaling and comprehensive \u2014 it can differentiate itself with advertisers by being a platform with more engagement than those other networks.<\/p>\n

Right now, you might consider Pinterest to be a go-to spot for recipes, clothing or DIY ideas. And, to be fair, that\u2019s not far off \u2014 the company has collected 150 million monthly active users on the strength of the content it\u2019s known best for. But Pinterest has increasingly tried to expand beyond that tried and true content that\u2019s kept those users coming back over and over every day. The ability to explore additional topics that might help those users expand their overall scope of interest gives Pinterest a way to attract those users that\u2019ll share content outside of what Pinterest is traditionally known for.<\/p>\n

Under Explore, users first get a look at \u201ctoday\u2019s picks,\u201d which is a set of personalized recommendations in addition to the top trending topics on Pinterest during the day based on search trends. Pinterest\u2019s search engine is already \u201cpowered\u201d to some extent by the overall search behavior of its user base, so\u00a0driving that functionality toward an explore section makes a lot of sense \u2014 even if it\u2019s a user behavior overlap, sticking it in a discrete section might attract a different kind of mode in a user\u2019s daily behavior.<\/p>\n

That also means that Pinterest can tap into topics that are particularly important during a single moment. So if a big product launches that gets popular overnight from some company, it\u2019s sort of up to Pinterest to make sure that gets in front of users. Pinterest\u2019s search function is already powered by the mass behavior of what its users are searching for, so it sort of makes sense for the company to direct that toward a new explore tab.<\/p>\n

Pinterest is also launching native video within the app, where videos will auto-play in explore. That content, like the rest of Explore, is surfaced up in a mix of personalized recommendations and trending topics. Again, as a ton of mobile usage shifts over to video and automatically getting the content moving has proved to be successful on other platforms, Pinterest really needed to get a tool like this out there. It already had a variation of video content with cinematic pins \u2014 pins that essentially move as you scroll down \u2014 but as it\u2019s started to expand more aggressively into video something like this was bound to come eventually.<\/p>\n

\"pinterest<\/p>\n

One of Pinterest\u2019s core advantages is tapping into a moment of inspiration for a user, in which they end up diving deeper into a rabbit hole and finding a topic that they are interested in but initially just weren\u2019t aware of that. Giving users a way to actively do that as an additional mode of usage for Pinterest increases the opportunity that it may capture that moment of exploration and drive them to eventually start saving those topics and building out a more consistent daily habit.<\/p>\n

Of course, there\u2019s always a benefit to the company if they can nudge users into additional interests. It helps build out a more robust social graph, which gives Pinterest a better idea of what they are looking for. When that happens, it opens the universe of potential advertising topics that Pinterest can serve to the users that will be more and more accurate. The more accurate \u2014 and valuable \u2014 those ads are to Pinterest, the more likely those users are to interact with them, and the more revenue it can generate out of those ads.<\/p>\n

And Pinterest in particular has tried to tap into additional ways to collect and drive additional people to Pinterest beyond its core user base lately. The company recently acquired Instapaper, and while it could have easily shut down the app and directed the team to existing functions, the app is still up and running \u2014 and its premium service is now free for all users<\/a>. We can of course speculate on all the reasons this might be the case, but one natural result is to get additional eyeballs under the Pinterest umbrella and potentially get them on board with the idea of sharing those stories on Pinterest and not just Instapaper.<\/p>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/A0YHi03hMgI\/<\/p>","protected":false},"excerpt":{"rendered":"

Pinterest today is launching a new section of the app that is geared around surfacing up trending and top ideas that\u2019ll get additional new content in front of users. Called <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-1598","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t