{"id":1591,"date":"2016-11-15T13:37:37","date_gmt":"2016-11-15T13:37:37","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/kit-the-expa-backed-social-network-for-product-reccos-lands-2-5-million-in-seed.html"},"modified":"2016-11-15T13:37:37","modified_gmt":"2016-11-15T13:37:37","slug":"kit-the-expa-backed-social-network-for-product-reccos-lands-2-5-million-in-seed","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/kit-the-expa-backed-social-network-for-product-reccos-lands-2-5-million-in-seed.html","title":{"rendered":"Kit, the Expa-backed social network for product reccos, lands $2.5 million in seed"},"content":{"rendered":"


\n<\/p>\n

Kit<\/a>, the Expa-backed platform for product recommendation, has today announced the close of a $2.5 million from Social Capital, Precursor Ventures, April Underwood, Ellen Pao, Authentic Ventures, Black Angel Tech Fund, and Expa.<\/p>\n

Kit lets users choose and review products they\u2019ve used and owned to build \u2018kits\u2019. These kits normally focus on a certain theme or category like \u201cMy Desk Setup\u201d or \u201cMy Photography Bag\u201d. But here\u2019s the real kicker: Kit lets users make money off of Kit using their own Amazon Affiliate ID for each product in their Kit.<\/p>\n

What\u2019s more, the company isn\u2019t taking any revenue off of the affiliate model and has instead given that fully to their users.<\/p>\n

Kit is the brainchild of Expa partner and Foursquare cofounder Naveen Selvadurai and Kit CEO Camille Hearst<\/a>.<\/p>\n

Hearst said on the phone that Kit\u2019s user acquisition strategy has focused primarily on experts and influencers (those who already have a social media following who will join them on Kit).<\/p>\n

Categories that have already taken off include gear (photography, videography, gaming and desk equipment) and holistic, natural products (healthcare, skin care, beauty products).<\/p>\n

Kit has yet to turn on monetization and is instead focused on growing the user base and focusing on experience of those discovering products.<\/p>\n

\u201cPart of this funding will help us experiment and test business models,\u201d said Hearst, mentioning sponsorships and SaaS models around creator tools. \u201cWe\u2019ve been focused a lot on the influencer and creator experience, and now we\u2019re focused on what that is for end-users who are discovering and finding products.\u201d<\/p>\n

Kit is one of a few recent projects out of Expa, the NY-based startup studio that recently raised $50 million in funding<\/a> to help grow new startups.<\/p>\n

You can check out Kit for yourself right here<\/a>.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/IWk3tRFrF6M\/<\/p>","protected":false},"excerpt":{"rendered":"

Kit, the Expa-backed platform for product recommendation, has today announced the close of a $2.5 million from Social Capital, Precursor Ventures, April Underwood, Ellen Pao, Authentic Ventures, Black Angel Tech <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-1591","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t