{"id":15491,"date":"2019-07-01T19:59:47","date_gmt":"2019-07-01T19:59:47","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/video-platform-kaltura-adds-advanced-analytics.html"},"modified":"2019-07-01T19:59:47","modified_gmt":"2019-07-01T19:59:47","slug":"video-platform-kaltura-adds-advanced-analytics","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/video-platform-kaltura-adds-advanced-analytics.html","title":{"rendered":"Video platform Kaltura adds advanced analytics"},"content":{"rendered":"

You may not be familiar with Kaltura<\/a>\u2018s name, but chances are you\u2019ve used the company\u2019s video platform at some point or another, given that it offers a variety of video services for enterprises, educational institutions and video on demand platforms, including HBO,\u00a0 Phillips, SAP, Stanford and others<\/a>. Today, the company announced the launch of an advanced analytics platform<\/a> for its enterprise and educational users.<\/p>\n

This new platform, dubbed Kaltura <\/a> Analytics for Admins, will provide its users with features like user-level reports. This may sound like a minor feature, since you probably don\u2019t care about the exact details of a given user\u2019s interactions with your video, but it will allow businesses to link this kind of behavior to other metrics. With this, you could measure the ROI of a given video by linking video watch time and sales, for example. This kind of granularity wasn\u2019t possible with the company\u2019s existing analytics systems. Companies and schools using the product will also get access to time period comparisons to help admins identify trends, deeper technology and geolocation reports, as well as real-time analytics for live events.<\/p>\n

\"eCDN<\/p>\n

\u201cVideo is a unique data type in that it has deep engagement indicators for measurement, both around video creation \u2013 what types of content are being created by whom, as well as around video consumption and engagement with content \u2013 what languages were selected for subtitles, what hot-spots were clicked upon in video,\u201d said Michal Tsur, President General Manager of Enterprise and Learning at Kaltura. \u201cAnalytics is a very strategic area for our customers. Both for tech companies who are building on our VPaaS, as well as for large organizations and universities that use our video products for learning, communication, collaboration, knowledge management, marketing and sales.\u201d<\/p>\n

Tsur also tells me that the company is looking at how to best use machine learning to give its customers even deeper insights into how people watch videos \u2014 and potentially even offer predictive analytics in the long run.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/QwsiF46-FaY\/<\/p>","protected":false},"excerpt":{"rendered":"

You may not be familiar with Kaltura\u2018s name, but chances are you\u2019ve used the company\u2019s video platform at some point or another, given that it offers a variety of video <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-15491","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t