{"id":1536,"date":"2016-11-11T16:02:42","date_gmt":"2016-11-11T16:02:42","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/facebook-will-disable-ethnic-affinity-targeting-for-housing-employment-and-credit-related-ads.html"},"modified":"2016-11-11T16:02:42","modified_gmt":"2016-11-11T16:02:42","slug":"facebook-will-disable-ethnic-affinity-targeting-for-housing-employment-and-credit-related-ads","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-will-disable-ethnic-affinity-targeting-for-housing-employment-and-credit-related-ads.html","title":{"rendered":"Facebook will disable \u201cethnic affinity\u201d targeting for housing, employment and credit-related ads"},"content":{"rendered":"


\n<\/p>\n

It may be tough to remember given all the discussion about the role that Facebook\u2019s News Feed may have played<\/a> in\u00a0getting\u00a0Donald Trump elected, but the company was also criticized recently for its \u201cethnic affinity\u201d ad targeting<\/a>. Today,\u00a0Facebook announced that it\u2019s making some changes.<\/p>\n

The targeting allows advertisers to focus on users whose Facebook activity indicates\u00a0an interest in \u201ccontent relating to particular ethnic communities.\u201d\u00a0A ProPublica report<\/a>\u00a0suggested that these capabilities could be used for discriminatory advertising \u2014 particularly in housing and employment, where such practices are illegal.<\/p>\n

Facebook\u2019s response at the time was to point out that\u00a0it prohibits\u00a0discriminatory ad practices and said it will take down any violating ads. In a blog post<\/a> published this morning, Erin Egan \u2014 Facebook\u2019s vice president for US public policy and its chief privacy officer \u2014 said the company will go further.<\/p>\n

To be clear, Facebook isn\u2019t abandoning \u201cethnic affinity\u201d targeting. Instead, it says it\u2019s building tools that will automatically disable the targeting for ads that involve housing, employment or credit.<\/p>\n

\u201cThere are many non-discriminatory uses of our ethnic affinity solution in these areas, but we have decided that we can best guard against discrimination by suspending these types of ads,\u201d Egan said. \u201cWe will continue to explore ways that our ethnic affinity solution can be used to promote inclusion of underrepresented communities, and we will continue to work with stakeholders toward that goal.\u201d<\/p>\n

In addition, Egan said Facebook\u00a0will do more to educate advertisers on how to avoid discriminatory practices.<\/p>\n

Apparently, the company\u00a0didn\u2019t make these decisions on its own. According to the post, Facebook met with government officials\u00a0to discuss the issue, as well as having a \u201cconstructive dialogue\u201d with groups including\u00a0\u00a0the Leadership Conference on Civil and Human Rights, the American Civil Liberties Union, the NAACP Legal Defense Fund, the National Fair Housing Alliance, the Center for Democracy Technology, the Brookings Institution and Upturn.<\/p>\n

<\/p>\n

Featured Image: Marcio Jose Sanchez\/AP<\/small><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/uKngNpV01B8\/<\/p>","protected":false},"excerpt":{"rendered":"

It may be tough to remember given all the discussion about the role that Facebook\u2019s News Feed may have played in\u00a0getting\u00a0Donald Trump elected, but the company was also criticized recently <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-1536","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t