{"id":15321,"date":"2019-06-10T16:42:32","date_gmt":"2019-06-10T16:42:32","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/salesforce-is-officially-making-seattle-its-second-hq-after-its-tableau-acquisition.html"},"modified":"2019-06-10T16:42:32","modified_gmt":"2019-06-10T16:42:32","slug":"salesforce-is-officially-making-seattle-its-second-hq-after-its-tableau-acquisition","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/salesforce-is-officially-making-seattle-its-second-hq-after-its-tableau-acquisition.html","title":{"rendered":"Salesforce is officially making Seattle its second HQ after its Tableau acquisition"},"content":{"rendered":"

Here\u2019s an interesting by-product the news today that Salesforce <\/a> would be acquiring Tableau for $15.7 billion<\/a>: the company is going to make Seattle, Washington (home of Tableau) <\/a> the official second headquarters of San Francisco-based Salesforce, putting the company directly in the face of tech giants and Salesforce frenemies Microsoft and Amazon.<\/p>\n

\u201cAn HQ2, if you will,\u201d Salesforce CEO Marc Benioff quipped right after he dropped the news during the press and analyst call.<\/p>\n

HQ2, of course, is a reference to Amazon <\/a> and its year-long<\/a>, massively publicised<\/a>, often criticised<\/a>, and ultimately\u00a0botched<\/a> search (it eventually cancelled<\/a> plans to build an HQ in NYC, but kept Arlington) for its own second headquarters, which it also branded \u201cHQ2.\u201d<\/p>\n

If real estate sends a message \u2014 and if you\u2019ve ever seen Salesforce Tower in San Francisco<\/a>, you know it does for this company \u2014 Salesforce is sending one here. And that message is: Hello, Microsoft and Amazon, we\u2019re coming at you.<\/p>\n

As we pointed out earlier today<\/a>, there is a clear rivalry between Microsoft and Salesforce that first began to simmer in the area of CRM but has over time expanded to a wider array of products and services that cater to the needs of enterprise knowledge workers.<\/p>\n

The most well-known of these was the tug-of-war between the two<\/a> to acquire LinkedIn, a struggle that Microsoft ultimately won<\/a>. Over the years, as both have continued to diversify their products to bring in a wider swathe of enterprise users, and across a wider range of use cases, that competition has become a little more pointed. (Indeed, here\u2019s some perfect timing: just today, Microsoft <\/a> expanded its business analytics tools<\/a>.)<\/p>\n

I\u2019d argue that the competitive threat of Amazon is a little more remote. At the moment, in fact, the two work very closely: specifically in September last year, Amazon and Salesforce extended an already years-long deal<\/a> to integrate AWS and Salesforce products to aid in enterprise \u201cdigital transformation\u201d (one of Salesforce\u2019s catch phrases).<\/p>\n

Placing Salesforce physically closer to Amazon could even underscore how the two might work even closer together in the future \u2014 not least because cloud storage is now a notably missing jewel<\/a> in Salesforce\u2019s enterprise IT crown as it squares up to Microsoft, which has Azure. (And it\u2019s not just a Seattle thing. Google, which has Google Cloud Platform, acquired Tableau competitor Looker last week.)<\/p>\n

On the other hand, you have to wonder about the longer-term trajectory for Salesforce and its ambitions. The Tableau deal takes it firmly into a new area of business that up to now has been more of a side-gig: data and analytics. Coming from two different directions \u2014 infrastructure for AWS and customer management for Salesforce \u2014 enterprise data has been a remote battleground for both companies for years already<\/a>, and it will be interesting to see how the two sides approach it.<\/p>\n

Notably, this is not Salesforce\u2019s first efforts to lay down roots in the city. It established an engineering office<\/a> in the city in 2017 and as Benioff pointed out today, putting deeper roots into what he described as a \u201cunique market with tremendous talent\u201d will open up the company to tapping it even more.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/kuL4LQfmrzA\/<\/p>","protected":false},"excerpt":{"rendered":"

Here\u2019s an interesting by-product the news today that Salesforce would be acquiring Tableau for $15.7 billion: the company is going to make Seattle, Washington (home of Tableau) the official second <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-15321","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t