{"id":1521,"date":"2016-11-10T18:59:04","date_gmt":"2016-11-10T18:59:04","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/facebook-admits-it-must-do-more-to-stop-the-spread-of-misinformation-on-its-platform.html"},"modified":"2016-11-10T18:59:04","modified_gmt":"2016-11-10T18:59:04","slug":"facebook-admits-it-must-do-more-to-stop-the-spread-of-misinformation-on-its-platform","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-admits-it-must-do-more-to-stop-the-spread-of-misinformation-on-its-platform.html","title":{"rendered":"Facebook admits it must do more to stop the spread of misinformation on its platform"},"content":{"rendered":"<p>\t\t\t<!-- Begin: Right Rail Advertisement Container --><\/p>\n<p>\t\t\t<!-- End: Right Rail Advertisement Container --><\/p>\n<p>\t\t\t<!-- Begin: WordPress Article Content --><\/p>\n<p \/>\n<p class=\"first\">Facebook has responded to widespread criticism of how its Newsfeed algorithm disseminates and amplifies misinformation in the wake of the Trump victory in the US presidential election yesterday.<\/p>\n<p>Multiple commentators were quick to point a finger of blame at Facebook\u2019s role in the election campaign, arguing the tech giant has been hugely irresponsible given the role its platform now plays as a major\u00a0media source, and specifically by enabling\u00a0bogus stories to proliferate \u2014 many examples of which were seen to circulated in the Facebook Newsfeed during\u00a0the campaign.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">&#8220;Facebook\u2019s vast, personalized sewer system has become clogged with toxic fatbergs&#8221; <a href=\"javascript:void(0);\" rel=\"nofollow\">https:\/\/t.co\/umoKT2bLjX<\/a><\/p>\n<p>\u2014 Natasha (@riptari) <a href=\"javascript:void(0);\" rel=\"nofollow\">November 9, 2016<\/a><\/p>\n<\/blockquote>\n<p \/>\n<p>Last week\u00a0<a href=\"javascript:void(0);\" rel=\"nofollow\">Buzzfeed<\/a>\u00a0reported on an entire cottage industry of\u00a0web users in\u00a0Macedonia generating\u00a0fake news stories related to Trump vs Clinton in order to\u00a0inject them into Facebook\u2019s\u00a0Newsfeed as a way to\u00a0drive viral views and generate ad revenue from\u00a0lucrative\u00a0US eyeballs.<\/p>\n<p>This\u00a0enterprise has apparently been wildly successful\u00a0for the\u00a0teens involved, with some apparently managing to pull in\u00a0up to\u00a0$3,000 and $5,000 per month thanks to the power of\u00a0Facebook\u2019s amplification algorithm.<\/p>\n<p>That\u2019s a pretty hefty economic incentive to game an algorithm.<\/p>\n<aside class=\"inset inset-sm inset-section\">\n<section class=\"aside section video-aside crunchreport collapse collapse-adjacent\">\n<h2 class=\"collapse-title section-title\">\n\t\tLatest <span>Crunch Report<\/span>\t<\/h2>\n<ul class=\"vid-list cf\">\n<li class=\"block vid-feature\">\n<p>\t<a href=\"javascript:void(0);\" rel=\"nofollow\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/e0f08_5823bb50134aa138a2f233f4_o_U_v1.jpg?w=640\" alt=\"Donald Trump Is 45th President of U.S. | Crunch Report\" \/><br \/>\n\t\t\t<\/a><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"javascript:void(0);\" rel=\"nofollow\">Watch More Episodes<i class=\"icon-caret-right\" \/><\/a><\/p>\n<\/section>\n<\/aside>\n<p>As TC\u2019s <a href=\"javascript:void(0);\" rel=\"nofollow\">Sarah Perez wrote yesterday<\/a>, the social network\u00a0has become \u201can outsize player in crafting our understanding of the events that take place around us\u201d.<\/p>\n<p>In a statement sent to TechCrunch responding to a series of questions\u00a0we put to the company (see below for what we asked),\u00a0Adam Mosseri, VP of product management at Facebook, conceded the company does need to do more to tackle this problem \u2014 although he did not give any indication of how it\u00a0plans to\u00a0address the issue.<\/p>\n<p>Here\u2019s his\u00a0statement in full:<\/p>\n<blockquote>\n<p>We take misinformation on Facebook very seriously. We value authentic communication, and hear consistently from those who use Facebook that they prefer not to see misinformation. In Newsfeed we use various signals based on community feedback to determine which posts are likely to contain inaccurate information, and reduce their distribution. In Trending we look at a variety of signals to help make sure the topics being shown are reflective of real-world events, and take additional steps to prevent false or misleading content from appearing. Despite these efforts we understand there\u2019s so much more we need to do, and that is why it\u2019s important that we keep improving our ability to detect misinformation. We\u2019re committed to continuing to work on this issue and improve the experiences on our platform.<\/p>\n<\/blockquote>\n<p>Facebook has previously been criticized for firing the human editors it used to\u00a0employ to curate its trending news section. The replacement algorithm it switched to was <a href=\"javascript:void(0);\" rel=\"nofollow\">quickly shown to be trivially easy to fool<\/a>.<\/p>\n<p>Yet the company\u00a0continues to self-define as a technology platform, deliberately eschewing wider editorial responsibility for the content its algorithms distribute, in favor of applying a narrow and universal set of community standards and\/or\u00a0<a href=\"javascript:void(0);\" rel=\"nofollow\">trying to find engineering solutions<\/a>\u00a0to filter the Newsfeed. An increasingly irresponsible position, given Facebook\u2019s increasingly powerful position as a source of and amplifier\u00a0of \u2018news\u2019 (or, as it sometimes turns out to be, propaganda clickbait).<\/p>\n<p><a href=\"javascript:void(0);\" rel=\"nofollow\">Pew<\/a> research earlier\u00a0this year\u00a0found that a\u00a0majority of U.S. adults (62 per cent) now\u00a0get news via\u00a0social media. And while Facebook is not the only social media outfit in town, nor the only where fake news can spread (see also: Twitter), it is by far the dominant such platform player\u00a0in the US and in many other markets.<\/p>\n<p>Beyond literal fake news spread via Facebook\u2019s click-hungry platform, the wider issue is the filter bubble\u00a0its\u00a0preference-fed Newsfeed algorithms use to encircle\u00a0individuals\u00a0as they work to spoonfeed them more clicks\u00a0\u2014 and thus have individuals\u00a0spinning inside concentric circles of opinion, unexposed to alternative points of view.<\/p>\n<aside class=\"inset inset-sm inset-section\" \/>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">2016 was a close election where filter bubbles  algorithmic funneling was weaponized for spreading misinformation. <a href=\"javascript:void(0);\" rel=\"nofollow\">https:\/\/t.co\/QCb4KG1gTV<\/a> <a href=\"javascript:void(0);\" rel=\"nofollow\">pic.twitter.com\/cbgrj1TqFb<\/a><\/p>\n<p>\u2014 Zeynep Tufekci (@zeynep) <a href=\"javascript:void(0);\" rel=\"nofollow\">November 9, 2016<\/a><\/p>\n<\/blockquote>\n<p \/>\n<p>That\u2019s clearly very bad for empathy, diversity and for a cohesive society.<\/p>\n<p>The filter bubble has been a much discussed concern\u00a0\u2014 for multiple years \u2014 but the consequences of algorithmically denuding the spectrum of available opinion, whilst\u00a0simultaneously cranking open the <a href=\"javascript:void(0);\" rel=\"nofollow\">Overton window<\/a> along the axis of an individual\u2019s own particular viewpoint, are\u00a0perhaps becoming increasingly\u00a0apparent this year, as social divisions seem to loom larger,\u00a0noisier and uglier than in recent memory \u2014 at very least as played out on social media.<\/p>\n<p>We know the medium is the message. And on social media we know the message is inherently\u00a0personal. So letting algorithms manage and control\u00a0what is often highly emotive messaging\u00a0makes it look rather like there\u2019s a very large tech giant asleep\u00a0at the wheel.<\/p>\n<p><strong>Questions we put to Facebook:<\/strong><\/p>\n<ul>\n<li>How does\u00a0Facebook respond to criticism of\u00a0its Newsfeed algorithm\u00a0amplifying\u00a0fake news during the US election, thereby\u00a0contributing negatively to misinformation campaigns and\u00a0ultimately helping drive support for\u00a0Donald Trump\u2019s election?<\/li>\n<li>Does Facebook have a specific response to Buzzfeed\u2019s investigation of websites in Macedonia being used to generate large numbers of fake news stories that were placed into the Newsfeed?<\/li>\n<li>What steps will Facebook be taking to prevent fake news being amplified and propagated on its platform in future?<\/li>\n<li>Does the company accept any responsibility for the propagation of fake news via its platform?<\/li>\n<li>Will Facebook be reversing its position and hiring human editors and journalists to prevent the trivial gaming of its news algorithms?<\/li>\n<li>Does Facebook accept that as increasing numbers of people use its platform as a main\u00a0news source it has a civic duty to accept editorial responsibility for the content it is broadcasting?<\/li>\n<li>Any general comment from Facebook on Trump\u2019s election?<\/li>\n<\/ul>\n<p><!-- End: WordPress Article Content --><\/p>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/R8jUtP7Ov2Y\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook has responded to widespread criticism of how its Newsfeed algorithm disseminates and amplifies misinformation in the wake of the Trump victory in the US presidential election yesterday. Multiple commentators <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-1521","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Facebook has responded to widespread criticism of how its Newsfeed algorithm disseminates and amplifies misinformation in the wake of the Trump victory in the US presidential election yesterday. 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