{"id":15042,"date":"2019-05-07T13:12:16","date_gmt":"2019-05-07T13:12:16","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/facebook-unveils-an-automated-ad-builder-and-an-appointment-manager-for-small-businesses.html"},"modified":"2019-05-07T13:12:16","modified_gmt":"2019-05-07T13:12:16","slug":"facebook-unveils-an-automated-ad-builder-and-an-appointment-manager-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-unveils-an-automated-ad-builder-and-an-appointment-manager-for-small-businesses.html","title":{"rendered":"Facebook unveils an automated ad builder and an appointment manager for small businesses"},"content":{"rendered":"

Facebook said it\u2019s launching a number of new products aimed at small businesses today \u2014 which is appropriate, since we\u2019re currently in the middle of National Small Business Week<\/a>.<\/p>\n

These new features include Automated Ads, which Director of Product Management Nikila Srinivasan said are \u201creally built for small businesses that are one- to two-person businesses with very little marketing expertise.\u201d<\/p>\n

The idea is that business owner can answer a few questions about what kind of company they are and about their goals are for the campaign. Then based on their answers \u2014 as well as the information on their Facebook Page \u2014 Facebook will create recommendations for the audience they should target, the budget they should set and even how the different versions of the ad should look and what they should say.<\/p>\n

Small businesses can still buy ads the way they did before, but even if they go the Automated Ads route, they don\u2019t have to accept Facebook\u2019s recommendations. They can set their own budget, for example, and Facebook will predict the results. These ads can run on Facebook itself, as well as Instagram, Messenger and the Facebook Audience Network.<\/p>\n

\"Facebook<\/p>\n

Srinivasan said there\u2019s a \u201cset it and forget it\u201d element to the program, but at the same time Facebook will make sure to keep advertisers alerted to how the campaign is going and \u201cit\u2019s up to the business if they want to come in and be more active.\u201d<\/p>\n

\u201cThe main thing is, we don\u2019t want there to be guess work, we don\u2019t want there to be expertise needed to use this product,\u201d she said.<\/p>\n

And while Facebook said it\u2019s provided lightweight support for booking appointments in Messenger in the past, it\u2019s now expanding that functionality, so businesses can accept appointments and manage all of them appointments through Facebook and Instagram. These appointments can also be synced with the business owner\u2019s personal calendar, or with third-party appointment tools like MyTime and HomeAdvisor.<\/p>\n

Lastly, Facebook said it\u2019s rolling out new video editing capabilities, making it easier to add text and image overlays to a video, and to automatically crop a video to accommodate the different aspect ratios of different ad environments.<\/p>\n

\n

Facebook opens its first small biz pop-up stores inside Macy\u2019s<\/a><\/p>\n<\/blockquote>\n

\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/yDwzuC102l8\/<\/p>","protected":false},"excerpt":{"rendered":"

Facebook said it\u2019s launching a number of new products aimed at small businesses today \u2014 which is appropriate, since we\u2019re currently in the middle of National Small Business Week. These <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-15042","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t