{"id":14871,"date":"2019-04-24T16:33:03","date_gmt":"2019-04-24T16:33:03","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/embrace-raises-4-5m-for-its-mobile-application-performance-management-platform.html"},"modified":"2019-04-24T16:33:03","modified_gmt":"2019-04-24T16:33:03","slug":"embrace-raises-4-5m-for-its-mobile-application-performance-management-platform","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/embrace-raises-4-5m-for-its-mobile-application-performance-management-platform.html","title":{"rendered":"Embrace raises $4.5M for its mobile application performance management platform"},"content":{"rendered":"

Embrace<\/a>, an LA-based startup that offers a mobile-first application performance management platform, today announced that it has raised a $4.5 million funding round led by Pritzker Group Venture Capital. This brings the company\u2019s total funding to $7 million<\/a>. New investors Greycroft, Miramar Ventures and Vy Captial also participated in this round, as did previous investors Eniac Ventures, The Chernin Group, Techstars Ventures, Tikhon Bernstam of Parse and others.<\/p>\n

Current Embrace <\/a> customers include the likes of Home Depot, Headspace, OkCupid, Boxed, Thrive Market and TuneIn. These companies use the service to get a better view of how their apps perform on their users\u2019 devices.<\/p>\n

As Embrace CEO and co-founder Eric Futoran, who also co-founded entertainment company Scopely<\/a>, argues, too many similar services mostly focus on crashes, yet those only constitute a small number of the actual user experience issues in most apps. \u201cTo a large extent, crashes are solved,\u201d he told me. \u201cThe crash percentages are often 99.8 percent crash-free and yet users are still complaining.\u201d<\/p>\n

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That\u2019s because there are plenty of other issues beyond code exceptions, which many tools focus on almost exclusively, that can force an app to close (think memory issues or the OS shutting down the app because it uses too many CPU cycles). \u201cTo users, that looks like a crash. Your app closed. But in no way, that\u2019s a crash from a technical perspective,\u201d Futoran noted.<\/p>\n

Raising this new round, Futoran told me, was pretty easy. Indeed, Pritzker approached the company. \u201cIt was not fundraising,\u201d he said. \u201cThey sat us down and said, \u2018we want to fund you guys,\u2019 which I find pretty unusual. So I\u2019ve been calling it a pre-emptive round.\u201d He also noted that having Pritzker involved should help open up the mid-west market for Embrace, which is mostly focusing on enterprise customers (though Futoran\u2019s definition of \u201centerprise\u201d includes the likes of digital-first companies like Headspace).<\/p>\n

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\u201cWe saw many organizations trust Embrace\u2019s seamless and innovative optimization platform to quickly identify and resolve any user-impacting issues within their apps, and we\u2019re optimistic about the future of the company in this growing market,\u201d said Gabe Greenbaum, an LA-based partner for Pritzker Group Venture Capital. \u201cWe look forward to this next stage in the company\u2019s growth journey and are honored to partner with Eric and Fredric to help them achieve their vision.\u201d<\/span><\/p>\n

The company plans to use the new funding to increase its go-to-market capabilities, and grow its team to build out its technology.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/ML-eaGSbfOc\/<\/p>","protected":false},"excerpt":{"rendered":"

Embrace, an LA-based startup that offers a mobile-first application performance management platform, today announced that it has raised a $4.5 million funding round led by Pritzker Group Venture Capital. This <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-14871","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t