{"id":14846,"date":"2019-04-19T18:52:08","date_gmt":"2019-04-19T18:52:08","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/how-do-you-hire-a-great-growth-marketer.html"},"modified":"2019-04-19T18:52:08","modified_gmt":"2019-04-19T18:52:08","slug":"how-do-you-hire-a-great-growth-marketer","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/how-do-you-hire-a-great-growth-marketer.html","title":{"rendered":"How do you hire a great growth marketer?"},"content":{"rendered":"

Editors Note: This article is part of a series that explores the world of growth marketing for founders. If you\u2019ve worked with an amazing growth marketing agency, nominate them<\/a> to be featured in our shortlist of top growth marketing agencies in tech.<\/em><\/p>\n

Startups often set themselves back a year by hiring the wrong growth marketer.<\/p>\n

This post shares a framework my marketing agency<\/a> uses to source and vet high-potential growth candidates.<\/p>\n

With it, early-stage startups can identify and attract a great first growth hire.<\/p>\n

It\u2019ll also help you avoid unintentionally hiring candidates who lack broad competency. Some marketers master 1-2 channels, but aren\u2019t experts at much else. When hiring your first growth marketer, you should aim for a generalist.<\/p>\n

This post covers two key areas:<\/p>\n

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  1. How I find growth candidates.<\/li>\n
  2. How I identify which candidates are legitimately talented.<\/li>\n<\/ol>\n

    Great marketers are often founders<\/h2>\n

    One interesting way to find great marketers is to look for great potential<\/em> founders<\/em>.<\/p>\n

    Let me explain. Privately, most great marketers admit that their motive for getting hired was to gain a couple years\u2019 experience they could use to start their own company.<\/p>\n

    Don\u2019t let that scare you. Leverage it: You can sidestep the competitive landscape for marketing talent by recruiting past founders whose startups have recently failed<\/strong>.<\/p>\n

    Why do this? Because great founders and great growth marketers are often one and the same. They\u2019re multi-disciplinary executors, they take ownership and they\u2019re passionate about product.<\/p>\n

    You see, a marketing role with sufficient autonomy mimics the role of a founder: In both, you hustle to acquire users and optimize your product to retain them. You\u2019re working across growth, brand, product and data.<\/p>\n

    As a result, struggling founders wanting a break from the startup roller coaster often find transitioning to a growth marketing role to be a natural segue.<\/p>\n

    How do we find these high-potential candidates?<\/p>\n

    Finding founders<\/h2>\n

    To find past<\/em> founders, you could theoretically monitor the alumni lists of incubators like Y Combinator and Techstars to see which companies never succeeded. Then you can reach out to their first-time founders.<\/p>\n

    You can also identify future<\/em> founders: Browse Product Hunt<\/a> and Indie Hackers<\/a> for old projects that showed great marketing skill but didn\u2019t succeed.<\/p>\n

    There are thousands of promising founders who\u2019ve left a mark on the web. Their failure is not necessarily indicative of incompetence. My agency\u2019s co-founders and directors, including myself, all failed at founding past companies.<\/p>\n

    How do I attract candidates?<\/h2>\n

    To get potential founders interested in the day-to-day of your marketing role, offer them both breadth and autonomy:<\/p>\n