{"id":14830,"date":"2019-04-17T22:11:15","date_gmt":"2019-04-17T22:11:15","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/salesforce-is-buying-mapanything-a-startup-that-raised-over-84-million.html"},"modified":"2019-04-17T22:11:15","modified_gmt":"2019-04-17T22:11:15","slug":"salesforce-is-buying-mapanything-a-startup-that-raised-over-84-million","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/salesforce-is-buying-mapanything-a-startup-that-raised-over-84-million.html","title":{"rendered":"Salesforce is buying MapAnything, a startup that raised over $84 million"},"content":{"rendered":"

Salesforce<\/a> announced today it\u2019s buying another company built on its platform. This time it\u2019s MapAnything<\/a>, which as the name implies, helps companies build location-based workflows, something that could come in handy for sales or service calls.<\/p>\n

The companies did not reveal the selling price, and Salesforce <\/a> didn\u2019t have anything to add beyond a brief press release<\/a> announcing the deal.<\/p>\n

\u201cThe addition of MapAnything <\/a> to Salesforce will help the world\u2019s leading brands accurately plan: how many people they need, where to put them, how to make them as productive as possible, how to track what\u2019s being done in real time and what they can learn to improve going forward,\u201d Salesforce wrote in the statement announcing the deal.<\/p>\n

It was a logical acquisition on many levels. In addition to being built on the Salesforce platform, the product was sold through the Salesforce AppExchange, and over the years MapAnything has been a Salesforce SI Partner, an ISV Premier Partner, according the company.<\/p>\n

\u201cSalesforce\u2019s pending acquisition of MapAnything comes at a critical time for brands. Customer Experience is rapidly overtaking price as the leading reason companies win in the market. Leading companies like MillerCoors, Michelin, Unilever, Synchrony Financial and Mohawk Industries have all seen how location-enabled field sales and service professionals can focus on the right activities against the right customers, improving their productivity, and allowing them to provide value in every interaction,\u201d company co-founder and CEO John Stewart wrote in a blog post<\/a> announcing the deal.<\/p>\n

MapAnything boasts 1900 customers in total, and that is likely to grow substantially once it officially becomes part of the Salesforce family later this year.<\/p>\n

MapAnything was founded in 2009, so it\u2019s been around long enough to raise over $84 million, according to Crunchbase. Last year, we covered the company\u2019s $33.1 million Series B<\/a> round, which was led by Columbus Nova.<\/p>\n

At the time of the funding CEO John Stewart told me that his company\u2019s products present location data more logically on a map instead of in a table. \u2018\u201cOur Core product helps users (most often field-based sales or service workers) visualize their data on a map, interact with it to drive productivity, and then use geolocation services like our mobile app or complex routing to determine the right cadence to meet them,\u201d Stewart told me last year.<\/p>\n

It raised an additional $42.5 million last November. Investors included General Motors Ventures and (unsurprisingly) Salesforce Ventures.<\/p>\n

\n

MapAnything lands $33 million to build location-centric apps<\/a><\/p>\n<\/blockquote>\n

\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/wgM4yqRiix0\/<\/p>","protected":false},"excerpt":{"rendered":"

Salesforce announced today it\u2019s buying another company built on its platform. This time it\u2019s MapAnything, which as the name implies, helps companies build location-based workflows, something that could come in <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-14830","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t