{"id":14826,"date":"2019-04-17T18:11:11","date_gmt":"2019-04-17T18:11:11","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/the-exit-an-ai-startups-mcpivot.html"},"modified":"2019-04-17T18:11:11","modified_gmt":"2019-04-17T18:11:11","slug":"the-exit-an-ai-startups-mcpivot","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/the-exit-an-ai-startups-mcpivot.html","title":{"rendered":"The Exit: an AI startup\u2019s McPivot"},"content":{"rendered":"<p id=\"speakable-summary\"><span class=\"featured__span-first-words\">Five years ago<\/span>, Dynamic Yield was courting an investment from The New York Times as it looked to shift how publishers paywalled their content. Last month, Chicago-based fast food king McDonald\u2019s <a href=\"javascript:void(0)\">bought<\/a> the Israeli company for $300 million, a source told TechCrunch, with the purpose of rethinking how people order drive-thru chicken nuggets.<\/p>\n<p>The pivot from courting the grey lady to the golden arches isn\u2019t as drastic as it sounds. In a lot of ways, it\u2019s the result of the company learning to say \u201cno\u201d to certain customers. At least, that\u2019s what Bessemer\u2019s Adam Fisher tells us.<\/p>\n<p><em><strong>The Exit is a new series at TechCrunch. It\u2019s an exit interview of sorts with a VC who was in the right place at the right time but made the right call on an investment that paid off.\u00a0<\/strong><\/em><\/p>\n<p \/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1811352\" class=\"wp-image-1811352\" src=\"https:\/\/i0.wp.com\/www.wordpressdynamos.com\/timesofnewscdn\/blog\/780ee_AdamFisher-e1555005505272.jpg?resize=274%2C274&#038;ssl=1\" alt=\"\" width=\"274\" height=\"274\" \/><\/p>\n<p id=\"caption-attachment-1811352\" class=\"wp-caption-text\">Fisher<\/p>\n<p>Fisher was <a href=\"javascript:void(0)\">Dynamic Yield <span class=\"crunchbase-tooltip-indicator\" \/><\/a> founder Liad Agmon\u2019s first call when he started looking for funds from institutional investors. Bessemer bankrolled the bulk of a $1.7 million funding round which valued the startup at $5 million pre-money back in 2013. The firm ended up putting about $15 million into Dynamic Yield, which raised ~$85 million in total from backers including Marker Capital, Union Tech Ventures, Baidu and The New York Times.<\/p>\n<p>Fisher and I chatted at length about the company\u2019s challenging rise and how Israel\u2019s tech scene is still being underestimated. Fisher has 11 years at Bessemer under his belt and 14 exits including <a href=\"javascript:void(0)\">Wix<\/a>, <a href=\"javascript:void(0)\">Intucell<\/a>, <a href=\"javascript:void(0)\">Ravello<\/a> and <a href=\"javascript:void(0)\">Leaba<\/a>.<\/p>\n<p><em>The interview has been edited for length and clarity.\u00a0<\/em><\/p>\n<hr \/>\n<h2>Saying \u201cNo\u201d<\/h2>\n<p><strong><a href=\"javascript:void(0)\">Lucas Matney: <span class=\"crunchbase-tooltip-indicator\" \/><\/a> <\/strong>So, right off the bat, how exactly did this tool initially built for publishers end up becoming something that McDonalds wanted?<\/p>\n<p><strong>Adam Fisher:<\/strong> I mean, the story of Dynamic Yield is unique. Liad, the founder and CEO, he was an entrepreneur in residence in our Herzliya office back in 2011. I\u2019d identified him earlier from his previous company, and I just said, \u2018Well, that\u2019s the kind of guy I\u2019d love to work with.\u2019 I didn\u2019t like his previous company, but there was something about his charisma, his technology background, his youth, which I just felt like \u201cWow, he\u2019s going to do something interesting.\u201d And so when he <a href=\"javascript:void(0)\">sold his previous company<\/a>, coincidentally to another Chicago based company called Sears, I invited him and I think he found it very flattering, so he joined us as an EIR.<\/p>\n<p \/>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/FSdc2rd21Cg\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Five years ago, Dynamic Yield was courting an investment from The New York Times as it looked to shift how publishers paywalled their content. Last month, Chicago-based fast food king <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-14826","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Five years ago, Dynamic Yield was courting an investment from The New York Times as it looked to shift how publishers paywalled their content. 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