{"id":14819,"date":"2019-04-17T14:06:50","date_gmt":"2019-04-17T14:06:50","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/enterprise-events-management-platform-bizzabo-scores-27m-series-d.html"},"modified":"2019-04-17T14:06:50","modified_gmt":"2019-04-17T14:06:50","slug":"enterprise-events-management-platform-bizzabo-scores-27m-series-d","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/enterprise-events-management-platform-bizzabo-scores-27m-series-d.html","title":{"rendered":"Enterprise events management platform Bizzabo scores $27M Series D"},"content":{"rendered":"

Bizzabo<\/a>, the New York and Tel Aviv-based events management platform, has raised $27 million in Series D funding. Leading the round is Viola Growth, along with new investor Next47.<\/p>\n

We\u2019re also told that previous backers, including Pilot Growth, followed on. The new funding brings the total raised by the company to $56 million.<\/p>\n

Originally launched in 2012 as a networking app for event attendees, Bizzabo <\/a> now claims to be the leading end-to-end \u201cEvent Success Platform\u201d. As it exists today, one way to describe the cloud-based software is akin to \u2018Salesforce for events\u2019: helping enterprises create, manage and execute every aspect of a live event.<\/p>\n

As TechCrunch\u2019s Catherine Shu previously wrote<\/a>, the SaaS automates time-consuming event tasks related to email, social media and web marketing, and contact management.<\/p>\n

There\u2019s an increasing data play, too, with the ability to crunch and analyse event data to help event organisers garner more registrations, increase revenue, and improve the overall attendee experience.<\/p>\n

\u201cOur vision is to provide a data-driven and personalized journey for attendees,\u201d Bizzabo CEO and co-founder Eran Ben-Shushan tells me. \u201cAn 800-person conference should feel like 800 unique in-person event experiences. By leveraging hundreds of data points throughout the attendee journey, our customers can deliver extremely personalised promotion campaigns, custom-tailor the event agenda and proactively cater to each attendee action\u201d.<\/p>\n

As an example, Ben-Shushan says an attendee at a user conference can receive recommended sessions, business introductions, and even sponsored offers based on interest and intent expressed before, during, and after the event.<\/p>\n

To that end, Bizzabo says its Series D will be used to expand the platform\u2019s capabilities and continue to help enterprise and mid-market organizations \u201cbuild data-driven, personalized and engaging professional event experiences\u201d. The will include growing its RD and own marketing teams, adding to the more than 120 current employees in its New York and Tel-Aviv offices.<\/p>\n

Ben-Shushan reckons that on average 25 percent of a B2B company\u2019s marketing budget is spent on live events. This has resulted in the number of professional events increasingly exponentially each year, such as conferences and seminars, trade shows or other experiences.<\/p>\n

However, it remains a challenge to create, manage, market and measure the success of events while maximizing ROI \u2014 which is where Ben-Shushan says Bizzabo comes in.<\/p>\n

Bizzabo\u2019s better known customers include Inbound, SaaStr, Forbes, Dow Jones, Gainsight, and Drift. Meanwhile, the event management space as a whole is said to be worth $500 billion.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/9Bk6fKZ5fL8\/<\/p>","protected":false},"excerpt":{"rendered":"

Bizzabo, the New York and Tel Aviv-based events management platform, has raised $27 million in Series D funding. Leading the round is Viola Growth, along with new investor Next47. We\u2019re <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-14819","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t