{"id":14813,"date":"2019-04-16T22:04:03","date_gmt":"2019-04-16T22:04:03","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/jack-dorsey-says-its-time-to-rethink-the-fundamental-dynamics-of-twitter.html"},"modified":"2019-04-16T22:04:03","modified_gmt":"2019-04-16T22:04:03","slug":"jack-dorsey-says-its-time-to-rethink-the-fundamental-dynamics-of-twitter","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/jack-dorsey-says-its-time-to-rethink-the-fundamental-dynamics-of-twitter.html","title":{"rendered":"Jack Dorsey says it\u2019s time to rethink the fundamental dynamics of Twitter"},"content":{"rendered":"

Twitter <\/a> CEO Jack Dorsey <\/a> took the stage today at the TED <\/a> conference. But instead of giving the standard talk, he answered questions from TED\u2019s Chris Anderson and Whitney Pennington Rodgers.<\/p>\n

For most of the interview, Dorsey outlined steps that Twitter has taken to combat abuse and misinformation, but Anderson explained why the company\u2019s critics sometimes find those steps so insufficient and unsatisfying. He compared Twitter to the Titanic, and Dorsey to the captain, listening to passengers\u2019 concerns about the iceberg up ahead \u2014 then going back to the bridge and showing \u201cthis extraordinary calm.\u201d<\/p>\n

\u201cIt\u2019s democracy at stake, it\u2019s our culture at stake,\u201d Anderson said, echoing points made yesterday in a talk by journalist Carole Cadwalladr<\/a>. So why isn\u2019t Twitter addressing these issues with more urgency?<\/p>\n

\u201cWe are working as quickly as we can, but quickness will not get the job done,\u201d Dorsey replied. \u201cIt\u2019s focus, it\u2019s prioritization, it\u2019s understanding the fundamentals of the network.\u201d<\/p>\n

He also argued that while Twitter could \u201cdo a bunch of superficial things to address the things you\u2019re talking about,\u201d that isn\u2019t the real solution.<\/p>\n

\u201cWe want the changes to last, and that means going really, really deep,\u201d Dorsey said.<\/p>\n

In his view, that means rethinking how Twitter incentivizes user behavior. He suggested that the service works best as an \u201cinterest-based network,\u201d where you log in and see content relevant to your interests, no matter who posted it \u2014 rather than a network where everyone feels like they need to follow a bunch of other accounts, and then grow their follower numbers in turn.<\/p>\n

\n

Twitter to launch a \u2018hide replies\u2019 feature, plus other changes to its reporting process<\/a><\/p>\n<\/blockquote>\n

\n

Dorsey recalled that when the team was first building the service, it decided to make follower count \u201cbig and bold,\u201d which naturally made people focus on it.<\/p>\n

\u201cWas that the right decision at the time? Probably not,\u201d he said. \u201cIf I had to start the service again, I would not emphasize the follower count as much \u2026 I don\u2019t think I would create \u2018likes\u2019 in the first place.\u201d<\/p>\n

Since he isn\u2019t starting from scratch, Dorsey suggested that he\u2019s trying to find ways to redesign Twitter to shift the \u201cbias\u201d away from accounts and toward interests.<\/p>\n

More specifically, Rodgers asked about the frequent criticism that Twitter hasn\u2019t found a way to consistently ban Nazis from the service<\/a>.<\/p>\n

\u201cWe have a situation right now where that term is used fairly loosely,\u201d Dorsey said. \u201cWe just cannot take any one mention of that word accusing someone else as a factual indication of whether someone can be removed from the platform.\u201d<\/p>\n

He added that Twitter does remove users who are connected to hate groups like the Ku Klux Klan and the American Nazi Party, as well those who post hateful imagery or who are otherwise guilty of conduct that violates Twitter\u2019s terms and conditions \u2014 terms that Dorsey said the company is rewriting to make them \u201chuman readable,\u201d and to emphasize that fighting abuse and hateful content is the top priority.<\/p>\n

\u201cOur focus is on removing the burden of work from the victims,\u201d Dorsey said.<\/p>\n

\n

Journalist Carole Cadwalladr says \u2018the gods of Silicon Valley\u2019 have broken democracy<\/a><\/p>\n<\/blockquote>\n

\n

He also pointed to efforts that Twitter has already announced to measure (and then improve) conversational health<\/a> and to use machine learning to automatically detect abusive content. (The company said today that 38 percent of abusive content that Twitter takes action against<\/a> is found proactively.)<\/p>\n

And while Dorsey said he\u2019s less interested in maximizing time spent on Twitter and more in maximizing \u201cwhat people take away from it and what they want to learn from it,\u201d Anderson suggested that Twitter may struggle with that goal since it\u2019s a public company, with a business model based on advertising. Would Dorsey really be willing to see time spent on the service decrease, even if that means improving the conversation?<\/p>\n

\u201cMore relevance means less time on the service, and that\u2019s perfectly fine,\u201d Dorsey said, adding that Twitter can still serve ads against relevant content.<\/p>\n

In terms of how the company is currently measuring its success, Dorsey said it focuses primarily on daily active users, and secondly on \u201cconversation chains \u2014 we want to incentivize healthy contributions back to the network.\u201d<\/p>\n

Getting back to Dorsey himself, Rodgers wondered whether serving as the CEO of two public companies (the other is Square) gives him enough time to solve these problems.<\/p>\n

\u201cMy goal is to build a company that is not dependent upon me and outlives me,\u201d he said. \u201cThe situation between the two companies and how my time is spent forces me immediately to create frameworks that are scalable, that are decentralized, that don\u2019t require me being in every single detail \u2026 That is true of any organization that scales beyond the original founding moment.\u201d<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/K0vdpikoQ-I\/<\/p>","protected":false},"excerpt":{"rendered":"

Twitter CEO Jack Dorsey took the stage today at the TED conference. But instead of giving the standard talk, he answered questions from TED\u2019s Chris Anderson and Whitney Pennington Rodgers. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-14813","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t