{"id":14709,"date":"2019-04-09T16:37:48","date_gmt":"2019-04-09T16:37:48","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/dote-raises-12m-and-introduces-live-streamed-shopping-parties.html"},"modified":"2019-04-09T16:37:48","modified_gmt":"2019-04-09T16:37:48","slug":"dote-raises-12m-and-introduces-live-streamed-shopping-parties","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/dote-raises-12m-and-introduces-live-streamed-shopping-parties.html","title":{"rendered":"Dote raises $12M and introduces live-streamed Shopping Parties"},"content":{"rendered":"

Mobile shopping startup Dote<\/a> is announcing $12 million in new funding, as well as a new feature called Shopping Party.<\/p>\n

Founder and CEO Lauren Farleigh said her initial goal<\/a> was to create \u201ca truly native mobile experience\u201d that made it \u201ceasy to check out across a lot of different stores.\u201d<\/p>\n

Over time, recommendations from social media influencers have become a big part of the app. With Shopping Party, they\u2019re taking center stage \u2014 the feature allows them to share live video while browsing different products on Dote and chatting with fans.<\/p>\n

Farleigh said the idea came from a trip she took with Dote influencers to Fiji last fall. She described watching them shop and talk together at the airport, and in what she said was an \u201cah-ha moment,\u201d she realized that there\u2019s an experience that was \u201clost when we stopped going to the mall with our friends.\u201d<\/p>\n

She added that influencers embraced the idea, with some telling her, \u201cWe love going live on Instagram [but] it\u2019s challenging because there\u2019s no shared experience for us to have that meaningful interaction over. It usually turns into the same QA over and over again.\u201d<\/p>\n

\"Lauren<\/p>\n

Dote CEO Lauren Farleigh<\/p>\n

Shopping Party offers one solution to that issue, because you\u2019re actually browsing and talking about specific products in the Dote app. Apparently this was a real technical challenge \u2014 Shopping Party is leveraging Apple\u2019s ReplayKit 2 framework to deliver two live streams (one from the phone camera, one from the Dote app) while also incorporating live chats.<\/p>\n

Farleigh, who previously worked as a product manager at mobile gaming company Pocket Gems, also compared this to game streaming on Twitch, except for shopping.<\/p>\n

To kick things off, Dote plans to host two Shopping Parties every hour from 6am to 10am Pacific time for the next two weeks. (The company says the average Shopping Party lasts about 15 minutes.) There also will be Shopping Parties sponsored by specific brands.<\/p>\n

As for the funding, it was led by Goodwater Capital, <\/a> with participation from Lightspeed Venture Partners and Harrison Metal. Dote has now raised a total of $23 million.<\/p>\n

\u201c[Dote\u2019s] customer-centric shopping platform uniquely blends innovative technologies such as\u00a0live-streaming with relevant and fun social features, setting the standard for how all major\u00a0brands and retailers will connect with Gen Z,\u201d said Goodwater Managing Partner Eric Kim in a statement. \u201cWe\u2019re thrilled to partner with them to accelerate\u00a0this transformation.\u201d<\/p>\n

\n

Dote raises $7.2 million for its mobile shopping app<\/a><\/p>\n<\/blockquote>\n

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Mobile shopping startup Dote is announcing $12 million in new funding, as well as a new feature called Shopping Party. Founder and CEO Lauren Farleigh said her initial goal was <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-14709","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t