{"id":14676,"date":"2019-04-04T19:34:58","date_gmt":"2019-04-04T19:34:58","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/snapchat-launches-scan-its-ar-utility-platform.html"},"modified":"2019-04-04T19:34:58","modified_gmt":"2019-04-04T19:34:58","slug":"snapchat-launches-scan-its-ar-utility-platform","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snapchat-launches-scan-its-ar-utility-platform.html","title":{"rendered":"Snapchat launches Scan, its AR utility platform"},"content":{"rendered":"

Point and shoot? No, point and interact. Snapchat can now help with your homework. The app\u2019s camera is becoming the foundation of an augmented reality developer platform known as \u201cScan\u201d. Snap <\/a> today announced partnerships with Photomath to add the ability to solve math problems, and Giphy for detecting objects which then spawn related GIFs on screen. Scan will roll out to all Snapchat users soon, and developers interested in joining the platform can contact Snap<\/a>.<\/span><\/p>\n

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Snapchat Scan spawns Giphy <\/a> GIFs based on what\u2019s around you<\/p>\n

Previously, Snapchat\u2019s camera could identify songs<\/a> with Shazam and recognize objects so you could buy them on Amazon. But now instead of just offering a few scattered tools, Snapchat is crystallizing its plan to let you reveal hidden information about the world around you.<\/span><\/p>\n

\u201cOur camera lets the natural light from our world penetrate the darkness of the Internet . . . as we use the Internet more and more in our daily lives, we need a way to make it a bit more human\u201d said Snap CEO Evan Spiegel at the company\u2019s first ever press event, the Snap Partner Summit. There it also announced it would launch an ad network, power Stories in other apps<\/a>, and launch a real-time multiplayer games platform<\/a>.<\/p>\n

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Scan with Photomath solves math problems<\/p>\n

Others like Blippar have tried to build AR utility platforms, but they lacked the community and daily use necessary to already be top of mind when people want to scan something. But Snap CEO Evan Spiegel today revealed that \u201cIn the United States, Snapchat now reaches nearly 75 percent of all 13-34 year-olds, and we reach 90 percent of 13-24 year-olds. In fact, we reach more 13-24 year-olds than Facebook or Instagram in the United States, the UK, France, Canada, and Australia.\u201d <\/span><\/p>\n

The comparison data comes Facebook\u2019s ad manager estimates which aren\u2019t always totally accurate. Still, the stats demonstrate that amongst the audience likely to explore the world via augmented reality, Snapchat is huge. Even if Facebook wanted to build this behavior, it can\u2019t, because the Facebook Camera isn\u2019t the heart of its social network.<\/span><\/p>\n

When users tap and hold on the Snapchat camera, they\u2019ll start to Scan their surroundings. Answers to math equations will magically appear. If you view a $10 bill, Hamilton will come alive and sing a song from the musical. Scan a slice of pizza and a dancing Giphy pizza slice appears. Users will also see the new Snapchat AR Bar with dedicated buttons to Scan, create a lens, or explore the 400,000 AR Lenses created by Snapchat\u2019s community. 75 percent of Snap\u2019s 186 million daily users play with Lenses each day, combining into 15 billion total plays to date. Scan was built off the acquisition of a startup called Scan.me<\/a>, which until now has powered Snap\u2019s QR Snapcodes that let people add friends or unlock Lenses.<\/span><\/p>\n

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Snap\u2019s new AR Bar<\/p>\n

Outside of utility, Snapchat is also adding a slew of new creative AR features to keep that audience entertained and loyal that are launching today. For example, it\u2019s launching Landmarkers, which uses point cloud data from user submitted Our Stories of major landmarks to power animated AR transformations of famous places. Now the Eiffel Tower, Buckingham Palace, LA\u2019s Chinese Theater, DC\u2019s Capitol Building, and NYC\u2019s Flatiron Building can spew rainbows, shoot lightning, and more.<\/span><\/p>\n

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Snapchat\u2019s new Landmarkers<\/p>\n

For developers and Lens creators using Snap\u2019s Lens Studio tools, Snap is launching new Creator Profiles where they can show off all the Lenses they\u2019ve contributed. They\u2019ll all have access to new AR templates for hand, body, and pet effects that take care of all the hardcore computer science. Creators just add in their graphical assets like a mustache for dogs, fireballs that shoot out of people\u2019s hands, or rainbows that appear over someone when they hold their arms out.<\/span><\/p>\n

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Snapchat\u2019s new Lens Creator profiles<\/p>\n

Snap will even surface relevant community Lenses in the Lens Carousel based on what its Scans pick up. One place it falls short though is there\u2019s no direct monetization opportunities for independent Lens creators, beyond Snap occasionally connecting the best AR artists to brands for paid Lens development deals. Snapchat admits it will need to create better incentives long-term.<\/span><\/p>\n

At a big press briefing yesterday, the company\u2019s top execs explained that growth isn\u2019t Snapchat\u2019s success metric any more. That\u2019s convenient considering the launch of Instagram Stories cut Snap\u2019s growth from 17 percent per quarter to it actually losing users and only stabilizing this quarter. Instead he says deepening user engagement, and thereby the ad revenue users generate, is Snap\u2019s path forward.<\/span><\/p>\n

<\/p>\n

The more Snap gets users playing with augmented reality filters and the better development tools it provides, the more brands and devs will pay to promote their Lenses in the Lens Carousel or through video ads where users swipe up to try a Lens. <\/span><\/p>\n

But that engagement is also critical to beating Facebook and Instagram to the next phase of AR. Instagram Stories might have 500 million daily users<\/span><\/a>, but they\u2019re mostly applying AR to their face, not to interact with the world. Snapchat needs as many fun AR entertainment experiences like Landmarkers as possible to normalize AR exploration, which will unlock the potential of the Scan platform. That could one day fuel affiliate fees from AR commerce sales and other revenue streams. <\/span><\/p>\n

Plus, Snapchat says Lenses are coded to be compatible with not just iOS and Android, but future AR hardware platforms. To build the biggest repository of AR experiences, Snapchat needs help, as I wrote two years ago that Snap\u2019s anti-developer attitude was an augmented liability<\/span><\/a>. Now it\u2019s finally building the tools and platform to harness a legion of developers to fill the physical world with imaginary wonder. <\/span>\u201cIf we can show the right Lens in the right moment, we can inspire a whole new world of creativity\u201d concludes Snap co-founder Bobby Murphy<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/huUD902SfzE\/<\/p>","protected":false},"excerpt":{"rendered":"

Point and shoot? No, point and interact. Snapchat can now help with your homework. The app\u2019s camera is becoming the foundation of an augmented reality developer platform known as \u201cScan\u201d. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-14676","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t