{"id":14673,"date":"2019-04-04T19:32:59","date_gmt":"2019-04-04T19:32:59","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/bumble-goes-to-print-with-its-new-lifestyle-magazine-bumble-mag.html"},"modified":"2019-04-04T19:32:59","modified_gmt":"2019-04-04T19:32:59","slug":"bumble-goes-to-print-with-its-new-lifestyle-magazine-bumble-mag","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/bumble-goes-to-print-with-its-new-lifestyle-magazine-bumble-mag.html","title":{"rendered":"Bumble goes to print with its new lifestyle magazine, Bumble Mag"},"content":{"rendered":"

Bumble is the latest digital brand to try to extend its reach through a print publication. The dating app maker today announced the launch of Bumble Mag<\/em>, a lifestyle publication it produced in partnership with Hearst that offers stories and advice about dating, careers, friendship and more to Bumble\u2019s over 50 million users.<\/p>\n

On the cover of the 100-page premiere issue is Lauren Chan, a fashion entrepreneur behind the plus-size workwear line called Henning.<\/p>\n

Inside, the magazine is organized into four sections that align with the Bumble app\u2019s different modes: \u201cYou First,\u201d \u201cYou + BFFs,\u201d \u201cYou + Dating\u201d and \u201cYou + Bizz.\u201d Here, readers will find celebrity interviews, features, advice, product guides, \u201cdaily mantras,\u201d and more.<\/p>\n

Contributors in this month\u2019s debut issue include Bumble advisor and the star of the brand\u2019s first Super Bowl campaign, Serena Williams; writers, actresses and Bumble Creative Directors Erin and Sara Foster; Man Repeller founder Leandra Medine; jewelry designer Jennifer Meyer; and Away luggage co-founder Jen Rubio.<\/p>\n

\"\"<\/p>\n

A digital brand taking to print is no longer a unique occurence.<\/p>\n

Airbnb has Airbnb Magazine<\/a>,<\/em> which arrives in the mail; Unilever\u2019s Dollar Shave Club runs Mel Magazine<\/em><\/a>; mattress brand Casper created Woolly Magazine<\/a><\/em> in partnership with McSweeney\u2019s; luggage brand Away has Here Magazine<\/a>;<\/em> Uber has rolled out several print magazines<\/a>, including Vehicle<\/a>, Arriving Now<\/em>, and Momentum<\/a>;<\/em> and even Facebook launched a print magazine, Grow<\/em>, aimed at business leaders<\/a>.<\/p>\n

For Bumble, the magazine offers the company a way to introduce its brand to new customers as well as extend its relationship with existing users out in the real world. This is part of Bumble\u2019s larger efforts in developing an offline component to its business. The company also runs pop-ups<\/a>, hosts events<\/a>, and has spoken of plans to launch more physical locations<\/a> \u2013 \u201cHives,\u201d in Bumble lingo \u2013 sometime this year.<\/p>\n

\"\"These moves also speak to Bumble\u2019s aspiration to be more than just another dating app and Tinder rival.<\/p>\n

The company instead wants to be known more broadly as a women-centric lifestyle brand where its users can network online and off, in all aspects of their lives \u2013 not just dating. For example, its Bumble BFF service helps women make new friends, while Bumble Bizz\u00a0 is focused on business networking.<\/p>\n

The company says the new magazine will be distributed by its 3,000+ brand ambassadors \u2013 marketers and event hosts who work with Bumble to promote its brand. Users can also request a free copy of the first issue within the app.<\/p>\n

For Hearst, print efforts from online brands like Bumble represent a new line of business at a time when print is being challenged by digital solutions, like Kindle Unlimited or Apple News+, which are trying to transition print magazine subscribers to go digital-only.<\/p>\n

\u201cBumble is at the forefront of inspiring women to make connections and take initiative in all aspects of their lives with its positive message of empowerment,\u201d said HearstMade Editorial Director, Brett Hill, in a statement. \u201cThe magazine is a perfect example of how HearstMade is changing the face of custom publishing with hyper-targeted content that reflects the brand\u2019s ethos in the most authentic way.\u201d<\/p>\n

Bumble Mag<\/em> becomes available nationwide on Friday, April 5, says Bumble.<\/p>\n

\u00a0<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/dtmlxJo4Td8\/<\/p>","protected":false},"excerpt":{"rendered":"

Bumble is the latest digital brand to try to extend its reach through a print publication. The dating app maker today announced the launch of Bumble Mag, a lifestyle publication <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-14673","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t