{"id":14560,"date":"2019-03-26T20:55:22","date_gmt":"2019-03-26T20:55:22","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/adobe-launches-its-commerce-cloud-based-on-its-magento-acquisition.html"},"modified":"2019-03-26T20:55:22","modified_gmt":"2019-03-26T20:55:22","slug":"adobe-launches-its-commerce-cloud-based-on-its-magento-acquisition","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/adobe-launches-its-commerce-cloud-based-on-its-magento-acquisition.html","title":{"rendered":"Adobe launches its Commerce Cloud, based on its Magento acquisition"},"content":{"rendered":"

Adobe today announced the launch of its Commerce Cloud, the newest part of the company\u2019s Experience Cloud<\/a>. Unsurprisingly, the Commerce Cloud builds on the company\u2019s $1.68 billion acquisition of Magento<\/a> last May. Indeed, at its core, the Adobe Commerce Cloud is essentially a fully managed cloud-based version of the Magento platform that is fully integrated with the rest of Adobe\u2019s tools, including its Analytics Cloud, Marketing Cloud and Advertising Cloud.<\/p>\n

With this launch, Adobe is also extending the platform by adding new features like dashboards for keeping an eye on a company\u2019s e-commerce strategy and, for the first time, an integration with the Amazon marketplace from which users will be able to directly manage within the Commerce Cloud interface.<\/p>\n

\"\"\u201cFor Adobe, that\u2019s really important because it actually closes the last mile in its Experience offering,\u201d said Jason Woosley, Adobe\u2019s VP of its commerce product and platform and Magento\u2019s former VP of product and technology. \u201cIt\u2019s no mystery that they\u2019ve been looking at commerce offerings in the past. We\u2019re just super glad that they settled on us.\u201d<\/p>\n

Woosley also stressed that this new product isn\u2019t just about closing the last mile for Adobe from a commerce perspective but also from a data intelligence perspective.\u201dIf you think about behavioral data you get from your interactions with our content, that\u2019s all very critical for understanding how your customers are interacting with your brand,\u201d he said. \u201cBut now that we\u2019ve got a commerce offering, we are actually able to put the dollars and cents behind that.\u201d<\/p>\n

Adobe notes that this new offering also means that Magento users won\u2019t have to worry about the operational aspects of running the service themselves. To ensure that it can manage this for these customers, the company has tweaked the service to be flexible and scalable on its platform.<\/p>\n

Woosley also stressed the importance of the Amazon integration that launches with the Commerce Cloud. \u201cLove it or hate it,\u201d he said of Amazon. \u201cEither you are comfortable participating in those marketplaces or you are not, but at the end of the day, they are capturing more and more of the initial product search.\u201d Commerce Cloud users will be able to pick and choose which parts of their inventory will appear on Amazon and at what prices. Plenty of brands, after all, only want to showcase a selection of their products on Amazon to drive their brand awareness and then drive customers back to their own e-commerce stores.<\/p>\n

It\u2019s worth noting that all of the usual Magento extensions will work on the Adobe Commerce Cloud. That\u2019s important given that there are more than 300,000 developers in the Magento ecosystem, plus thousands of partners. With that, the Commerce Cloud can cover quite a few use cases that wouldn\u2019t be important enough for Adobe itself to put its own resources behind but that make the platform attractive for a wider range of potential users.<\/p>\n

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Adobe to acquire Magento for $1.68B<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/zO_dwi2DGKU\/<\/p>","protected":false},"excerpt":{"rendered":"

Adobe today announced the launch of its Commerce Cloud, the newest part of the company\u2019s Experience Cloud. Unsurprisingly, the Commerce Cloud builds on the company\u2019s $1.68 billion acquisition of Magento <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-14560","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t