{"id":14450,"date":"2019-03-14T21:40:38","date_gmt":"2019-03-14T21:40:38","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/in-a-challenge-to-twitch-and-youtube-facebook-adds-gaming-to-its-main-navigation.html"},"modified":"2019-03-14T21:40:38","modified_gmt":"2019-03-14T21:40:38","slug":"in-a-challenge-to-twitch-and-youtube-facebook-adds-gaming-to-its-main-navigation","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/in-a-challenge-to-twitch-and-youtube-facebook-adds-gaming-to-its-main-navigation.html","title":{"rendered":"In a challenge to Twitch and YouTube, Facebook adds \u2018Gaming\u2019 to its main navigation"},"content":{"rendered":"

Facebook\u2019s gaming efforts and challenge to Twitch are taking another big leap today, as the social network begins the initial rollout of a dedicated Facebook Gaming tab in the main navigation of Facebook\u2019s app. The goal with the new addition is to help people more easily find games, streamers and gaming groups they follow, as well as discover new content, based on their interests.<\/p>\n

After clicking the new Gaming tab, there will be a feed of content that points to instant games you can play with friends; videos to watch from top streamers, esports organizations and game publishers; and updates from your various gaming groups, the company says.<\/p>\n

The new Facebook Gaming tab builds on the gaming video destination the site launched last year as Fb.gg<\/a>. That hub had offered a collection of all the video games streaming on Facebook, and a way for gamers and fans to interact. As a top-level navigation item, Facebook\u2019s new Gaming tab will now further extend the gaming hub\u2019s reach.<\/p>\n

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While Twitch and YouTube are today dominating the gaming space, Facebook\u2019s advantage \u2014 beyond its scale \u2014 is its promise of a reduced cut of transactions. On Fb.gg, gamers were able to attract new fans with the aid of Facebook\u2019s personalized recommendations based on users\u2019 activity, and then monetize those viewers through a virtual tipping mechanism.<\/p>\n

Facebook\u2019s cut of those tips<\/a> ranges from 5 to 30 percent, with the cut getting smaller when users buy larger packs of the virtual currency. Meanwhile, Facebook\u2019s fan subscriptions payments for streamers<\/a> also see it taking a cut of up to 30 percent, the same as YouTube but smaller than Twitch\u2019s roughly 50 percent<\/a>.<\/p>\n

That could potentially attract streamers who want to maximize their earnings and believe they can port their audience over to a new destination. Of course, some streamers may not trust Facebook to maintain those same percentages over time, nor believe it will ever offer the sorts of features and innovations that a more focused gaming destination like Twitch can.<\/p>\n

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Facebook also last year experimented with making its gaming hub mobile with the launch<\/a> of Fb.gg as a standalone mobile app.<\/p>\n

The app, like the web-based gaming hub, offered a way for gamers and fans to discover content, join communities and even play instant games like Everwing, Words with Friends, Basketball FRVR and others.<\/p>\n

However, the strategy of keeping Facebook\u2019s Gaming efforts more separated from Facebook\u2019s main site may not have paid off \u2014 the Fb.gg Android app, for example, only has some 100,000+ installs according to Google Play.<\/p>\n

Instead, much like YouTube recently decided<\/a>, Facebook will now leverage the power of its platform to boost interest in its gaming content.<\/p>\n

YouTube in September said it was giving its Gaming hub a new home<\/a> right on the YouTube homepage, and would shut down its standalone Gaming app. (The latter doesn\u2019t seem to have occurred<\/a>, however). As YouTube noted, gaming was a popular category, but the majority of viewers weren\u2019t looking for a separate app or experience \u2014 they were just visiting YouTube directly.<\/p>\n

Similarly, Facebook today says that more than 700 million people play games, watch gaming videos or engage in gaming groups on Facebook. That\u2019s a far larger number than those who downloaded the Fb.gg app, and surely a much larger number than those who have been visiting the Fb.gg destination directly.<\/p>\n

That said, Facebook is continuing its tests on mobile with a standalone (rebranded) Facebook Gaming app on Android, which will have more features that the Gaming tab.<\/p>\n

Facebook says it will roll out the Gaming tab to a subset of the more than 700 million Facebook game fans, and will expand it over time to more gaming enthusiasts across the network. If you don\u2019t see the new tab in your main navigation bar, you can still find it by going to the Bookmarks menu on Facebook.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/qH4trETind0\/<\/p>","protected":false},"excerpt":{"rendered":"

Facebook\u2019s gaming efforts and challenge to Twitch are taking another big leap today, as the social network begins the initial rollout of a dedicated Facebook Gaming tab in the main <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-14450","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t