{"id":14394,"date":"2019-03-06T20:14:33","date_gmt":"2019-03-06T20:14:33","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/twitter-debuts-new-analytics-tools-for-publishers-focused-on-improving-video-engagement.html"},"modified":"2019-03-06T20:14:33","modified_gmt":"2019-03-06T20:14:33","slug":"twitter-debuts-new-analytics-tools-for-publishers-focused-on-improving-video-engagement","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/twitter-debuts-new-analytics-tools-for-publishers-focused-on-improving-video-engagement.html","title":{"rendered":"Twitter debuts new analytics tools for publishers focused on improving video engagement"},"content":{"rendered":"

At CES 2019 in Las Vegas in January, Twitter announced it was developing new tools<\/a> that would make it easier for publishers to better understand what sort of content is resonating with their readers. Through a new analytics dashboard, publishers would be able to see who\u2019s engaging with content and when, and what\u2019s performing well. Today, the company unveiled<\/a> the first of these efforts: a set of Publisher Insights tools<\/a> within Media Studio focused on the best time to publish video.<\/p>\n

Twitter <\/a> announced<\/a> the tools on its Media blog this morning, and the publisher tools themselves are also now live<\/a>.<\/p>\n

While at CES, Twitter described this analytics dashboard as an \u201cearly concept,\u201d but today\u2019s final result looks very much like what the company had shown off then.<\/p>\n

On the dashboard, the hours of the day are across the x-axis, and the days of the week are across the y-axis. The graph uses shades of gray to show which days and times video tweets see the most engagement, based on historical data.<\/p>\n

\"\"<\/p>\n

Twitter says publishers can use this dashboard to determine when is the best time to post video to \u201cmaximize engagement, conversation, and viewership.\u201d However, it notes the graph doesn\u2019t show when your followers are watching your<\/em> videos, but when they\u2019re watching videos across Twitter.\u00a0<\/em><\/p>\n

Twitter\u2019s advice, naturally, is to post at least some video during the most engaging times of the day. And if that\u2019s at an off-hour for you, the company is also now offering a tweet scheduling tool from the same page featuring the new dashboard.<\/p>\n

Publishers can adjust the time frame for the insights to \u201clast week,\u201d \u201cthis month,\u201d \u201clast month\u201d or any custom range of their choosing to gain more insights.<\/p>\n

\"\"<\/p>\n

The company\u2019s larger goal with helping publishers better develop their media strategies on Twitter ties to its advertising business. Twitter has said<\/a> for some time that video ads account for more than half its ad revenue \u2014 a metric that was repeated<\/a> by Twitter VP of content partnerships, Kay Madati, in January.<\/p>\n

Twitter also says other tools aimed at giving publishers more actionable data are in the works. Similarly, those will go live in Media Studio (studio.twitter.com<\/a>) when available.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/JNp3mKaXUIY\/<\/p>","protected":false},"excerpt":{"rendered":"

At CES 2019 in Las Vegas in January, Twitter announced it was developing new tools that would make it easier for publishers to better understand what sort of content is <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-14394","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t