{"id":14275,"date":"2019-02-19T18:08:51","date_gmt":"2019-02-19T18:08:51","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/twitter-names-first-international-markets-to-get-checks-on-political-advertisers.html"},"modified":"2019-02-19T18:08:51","modified_gmt":"2019-02-19T18:08:51","slug":"twitter-names-first-international-markets-to-get-checks-on-political-advertisers","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/twitter-names-first-international-markets-to-get-checks-on-political-advertisers.html","title":{"rendered":"Twitter names first international markets to get checks on political advertisers"},"content":{"rendered":"

Twitter <\/a> has announced it\u2019s expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European Union.<\/p>\n

This means anyone wanting to run political ads on its platform in those regions will first need to go through its certification process to prove their identity and certify a local location via a verification letter process.<\/p>\n

Enforcement of the policies will kick in in the three regions on March 11, Twitter said today in\u00a0a blog post<\/a>. \u201cPolitical advertisers must\u00a0apply now<\/a>\u00a0for certification and go through the every step of the process,\u201d it warns.<\/p>\n

The company\u2019s ad guidelines, which were updated last year, are intended to make it harder for foreign entities to target elections by adding a requirement that political advertisers\u00a0self-identify and certify they\u2019re locally based.<\/p>\n

A Twitter spokeswoman told us that advertiser identity requirements include providing a copy of a national ID, and for candidates and political parties specifically it requires an official copy of their registration and national election authority.<\/p>\n

The company\u2019s blog post does not explain why it\u2019s selected the three international regions it has named for its first expansion of political checks outside the U.S. But they do all have elections upcoming in the next months.<\/p>\n

Elections to the EU parliament take play in May, while India\u2019s general elections are expected to take place in April and May. Australia is also due to hold a federal election by May 2019.<\/p>\n

Twitter has been working on ad transparency since 2017, announcing the launch of a self-styled\u00a0Advertising Transparency Center<\/a>\u00a0back in fall that year<\/a>, following political scrutiny over the role social media platforms in spreading Kremlin-backed disinformation during the 2016 US presidential election. It went on to launch the center in\u00a0June 2018<\/a>.<\/p>\n

It also announced updated\u00a0guidelines for political advertisers<\/a>\u00a0in May 2018<\/a>\u00a0which also came into effect last summer, ahead of the U.S. midterms.<\/p>\n

The ad transparency hub lets anyone (not just Twitter users) see all ads running on its platform, including the content\/creative; how long ads have been running; and any ads specifically targeted at them if they are a user. Ads can also be reported to Twitter as inappropriate via the Center.<\/p>\n

Political\/electioneering ads get a special section that also includes information on who\u2019s paying for the ad, how much they\u2019ve spent, impressions per tweet and demographic targeting.<\/p>\n

Though initially the political transparency layer only covered U.S. ads.<\/p>\n

Now, more than half a year on, Twitter is preparing to expand the some checks to its first international regions.<\/p>\n

In countries where Twitter has checks on political ads, advertisers are also required to comply with a stricter set of rules for how they present their profiles to enforce a consistent look vis-a-vis how they present themselves online elsewhere \u2014 to try to prevent advertisers passing themselves off as something they\u2019re not.<\/p>\n

These consistency rules will apply to those wanting to run political ads in\u00a0Europe, India and Australia from March. Twitter will also require political advertisers in the regions include a link to a website with valid contact info in their Twitter bio.<\/p>\n

Those political advertisers with Twitter handles not related to their certified entity must also include a disclaimer in their bio stating the handle is \u201cowned by\u201d\u00a0 the certified entity name.<\/p>\n

Twitter\u2019s spokeswoman confirmed that this initial rollout of political ad checks in the three international markets will not cover issue-based ads. But she told us it intends to look into that later. She also noted that all ads on the platform have to go through its quality control process, including complying with its ad guidelines on inappropriate<\/a> and hateful<\/a> conduct.<\/p>\n

The company\u2019s move to expand political ad checks outside the U.S. is certainly welcome but it does highlight how piecemeal such policies remain with many more international regions with upcoming elections still lacking such checks \u2014 nor even a timeline to get them.<\/p>\n

Including countries with very fragile democracies where\u00a0political disinformation could be a hugely potent weapon.<\/p>\n

Indonesia, which is a major market for Twitter, is due to hold a general election in April, for instance. The Philippines is also due to hold a general election in May. While Thailand has an election next month.<\/p>\n

We asked Twitter whether it has any plans to roll out political ad checks in these three markets ahead of their key votes but the company declined to make a statement\u00a0on why it had focused on the EU, Australia and India first.<\/span><\/p>\n

A<\/span> spokeswoman did tell us that it will be\u00a0expanding the policy and enforcement globally in the future, though she would not provide a timeline for any further international expansion.\u00a0<\/span><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/CJjpvGEaPiM\/<\/p>","protected":false},"excerpt":{"rendered":"

Twitter has announced it\u2019s expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European Union. This means anyone wanting <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-14275","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t