{"id":14227,"date":"2019-02-13T16:50:55","date_gmt":"2019-02-13T16:50:55","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/fiverr-acquires-clearvoice-to-double-down-on-content-marketing.html"},"modified":"2019-02-13T16:50:55","modified_gmt":"2019-02-13T16:50:55","slug":"fiverr-acquires-clearvoice-to-double-down-on-content-marketing","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/fiverr-acquires-clearvoice-to-double-down-on-content-marketing.html","title":{"rendered":"Fiverr acquires ClearVoice to double down on content marketing"},"content":{"rendered":"

Fiverr<\/a> is acquiring ClearVoice<\/a>, a company that helps customers like Intuit and Carfax find professionals to write promotional content<\/a>.<\/p>\n

The two companies seem like a natural fit, since they both operate marketplaces for freelancers. Fiverr covers a much broader swath of freelance work, but CEO Micha Kaufman <\/a> (pictured above) said the marketplace\u2019s professional writing category grew 220 percent between the fourth quarters of 2017 and 2018, and he predicted that the need for content marketing will only increase.<\/p>\n

\u201cThe types of channels that brands and companies need to be involved in and engaging in conversation with their audience are just growing,\u201d Kaufman said. \u201cI think any brand today that wants to be relevant needs to create a lot of engaging, interesting, creative content in their space, and I think that that creates a high demand for good content writers.\u201d<\/p>\n

Kaufman also noted that this is Fiverr\u2019s third acquisition in two years, and he said he\u2019s a \u201cbig believer \u2026 in the consolidation of vertical businesses into horizontal businesses such as ours \u2014 the fact that we cover over 200 categories gives us a tremendous amount of power to serve customers across many different types of needs.\u201d<\/p>\n

So what does the acquisition bring to the table that Fiverr wasn\u2019t offering already? Kaufman said the ClearVoice <\/a> team has \u201ca lot of know how, both in technology side and the actual content side,\u201d which will allow Fiverr to \u201ccater to customers of all sizes and all needs.\u201d<\/p>\n

\"ClearVoice<\/p>\n

ClearVoice <\/a> editorial calendar<\/p>\n

More specifically, he said most of Fiverr\u2019s content marketing customers are small businesses, while ClearVoice is able to work with large enterprises, especially with its collaboration and workflow tools that allow those enterprises to create content at \u201chigh velocity.\u201d<\/p>\n

Founded in 2014 by Jay Swansson <\/a> and Joe Griffin (who still serve as co-CEOs), ClearVoice has raised a total of $3.1 million in funding from investors including PC Ventures, Desert Angels, Peak Ventures and Service Provider Capital, according to Crunchbase<\/a>.<\/p>\n

Fiverr is not disclosing the financial terms of the acquisition. The company says ClearVoice will continue to operate as an independent subsidiary.<\/p>\n

\u201cWe are thrilled to be joining a company that is changing how people and companies work\u00a0together in the modern era,\u201d Swansson said in a statement. \u201cThis new chapter is a\u00a0chance for us to use Fiverr\u2019s depth and knowledge to globally scale our business and advance\u00a0our mission of creating a platform that allows for worldwide creative collaboration.\u201d<\/p>\n

\n

Fiverr acquires And Co, maker of software for freelancers<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/1okEy21xTI4\/<\/p>","protected":false},"excerpt":{"rendered":"

Fiverr is acquiring ClearVoice, a company that helps customers like Intuit and Carfax find professionals to write promotional content. The two companies seem like a natural fit, since they both <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-14227","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t