{"id":14218,"date":"2019-02-13T00:41:01","date_gmt":"2019-02-13T00:41:01","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/google-and-ibm-still-trying-desperately-to-move-cloud-market-share-needle.html"},"modified":"2019-02-13T00:41:01","modified_gmt":"2019-02-13T00:41:01","slug":"google-and-ibm-still-trying-desperately-to-move-cloud-market-share-needle","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/google-and-ibm-still-trying-desperately-to-move-cloud-market-share-needle.html","title":{"rendered":"Google and IBM still trying desperately to move cloud market share needle"},"content":{"rendered":"

When it comes to the cloud market, there are few known knowns. For instance, we know that AWS is the market leader<\/a> with around 32 percent of market share. We know Microsoft is far back in second place with around 14 percent, the only other company in double digits. We also know that IBM and Google are wallowing in third or fourth place, depending on whose numbers you look at, stuck in single digits. The market keeps expanding, but these two major companies never seem to get a much bigger piece of the pie.<\/p>\n

Neither company is satisfied with that, of course. Google <\/a> so much so that it moved on from Diane Greene <\/a> at the end of last year, bringing in Oracle veteran Thomas Kurian<\/a> to lead the division out of the doldrums. Meanwhile, IBM made an even bigger splash, plucking Red Hat<\/a> from the market for $34 billion in October.<\/p>\n

This week, the two companies made some more noise, letting the cloud market know that they are not ceding the market to anyone. For IBM, <\/a> which is holding its big IBM Think conference this week in San Francisco, it involved opening up Watson to competitor clouds<\/a>. For a company like IBM, this was a huge move, akin to when Microsoft started building apps for iOS. It was an acknowledgement that working across platforms matters, and that if you want to gain market share, you had better start thinking outside the box.<\/p>\n

While becoming cross-platform compatible isn\u2019t exactly a radical notion in general, it most certainly is for a company like IBM, which if it had its druthers and a bit more market share, would probably have been content to maintain the status quo. But if the majority of your customers are pursuing a multi-cloud strategy, it might be a good idea for you to jump on the bandwagon \u2014 and that\u2019s precisely what IBM has done by opening up access to Watson across clouds in this fashion.<\/p>\n

Clearly buying Red Hat was about a hybrid cloud play,<\/a> and if IBM is serious about that approach, and for $34 billion, it had better be \u2014 it would have to walk the walk, not just talk the talk. As IBM Watson CTO and chief architect Ruchir Puri told my colleague Frederic Lardinois<\/a> about the move, \u201cIt\u2019s in these hybrid environments, they\u2019ve got multiple cloud implementations, they have data in their private cloud as well. They have been struggling because the providers of AI have been trying to lock them into a particular implementation that is not suitable to this hybrid cloud environment.\u201d This plays right into the Red Hat strategy, and I\u2019m betting you\u2019ll see more of this approach in other parts of the product line from IBM this year.\u00a0(Google also acknowledged this when it announced a hybrid strategy of its own<\/a> last year.)<\/p>\n

\n

IBM is betting the farm on Red Hat, and it better not mess up<\/a><\/p>\n<\/blockquote>\n

\n

Meanwhile, Thomas Kurian <\/a> had his coming-out party at the Goldman Sachs Technology and Internet Conference in San Francisco earlier today. Bloomberg reports<\/a> that he announced a plan to increase the number of salespeople and train them to understand specific verticals, ripping a page straight from the playbook of his former employer, Oracle.<\/p>\n

He suggested that his company would be more aggressive in pursuing traditional enterprise customers, although I\u2019m sure his predecessor, Diane Greene, wasn\u2019t exactly sitting around counting on inbound marketing interest to grow sales. In fact, rumor had it that she wanted to pursue government contracts much more aggressively than the company was willing to do. Now it\u2019s up to Kurian to grow sales. Of course, given that Google doesn\u2019t report cloud revenue<\/a> it\u2019s hard to know what growth would look like, but perhaps if it has more success it will be more forthcoming.<\/p>\n

\n

Google looks to former Oracle exec Thomas Kurian to move cloud business along<\/a><\/p>\n<\/blockquote>\n

\n

As Bloomberg\u2019s Shira Ovide tweeted today, it\u2019s one thing to turn to the tried and true enterprise playbook, but that doesn\u2019t mean that executing on that approach is going to be simple, or that Google will be successful in the end.<\/p>\n

\n

To be honest, all of these suggestions for broadening Google Cloud are from the obvious enterprise sales playbook, but it doesn’t mean they are easy.<\/p>\n

\u2014 Shira Ovide (@ShiraOvide) February 12, 2019<\/a><\/p>\n<\/blockquote>\n

\n

These two companies obviously desperately want to alter their cloud fortunes, which have been fairly dismal to this point. The moves announced today are clearly part of a broader strategy to move the market share needle, but whether they can or the market positions have long ago hardened remains to be seen.<\/p>\n

\n

The cloud continues to grow in leaps and bounds, but it\u2019s still AWS\u2019s world<\/a><\/p>\n<\/blockquote>\n

\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/F0lKw2TApNI\/<\/p>","protected":false},"excerpt":{"rendered":"

When it comes to the cloud market, there are few known knowns. For instance, we know that AWS is the market leader with around 32 percent of market share. We <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-14218","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t