{"id":14066,"date":"2019-01-29T22:46:26","date_gmt":"2019-01-29T22:46:26","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/facebook-google-and-twitter-told-to-do-more-to-fight-fake-news-ahead-of-european-elections.html"},"modified":"2019-01-29T22:46:26","modified_gmt":"2019-01-29T22:46:26","slug":"facebook-google-and-twitter-told-to-do-more-to-fight-fake-news-ahead-of-european-elections","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-google-and-twitter-told-to-do-more-to-fight-fake-news-ahead-of-european-elections.html","title":{"rendered":"Facebook, Google and Twitter told to do more to fight fake news ahead of European elections"},"content":{"rendered":"<p id=\"speakable-summary\">A first batch of monthly progress reports from tech giants and advertising companies on what they\u2019re doing to help fight online disinformation have been <a href=\"javascript:void(0)\">published<\/a> by the European Commission.<\/p>\n<p>Platforms including <a href=\"javascript:void(0)\">Facebook, <span class=\"crunchbase-tooltip-indicator\" \/><\/a> Google and Twitter signed up to a voluntary EU code of practice on the issue last year.<\/p>\n<p>The first reports cover measures taken by platforms up to December 31, 2018.<\/p>\n<p>The implementation reports are intended to detail progress towards the goal of putting the squeeze on disinformation \u2014 such as by proactively identifying and removing fake accounts \u2014 but the European Commission has today\u00a0<a href=\"javascript:void(0)\">called for<\/a> tech firms to intensify their efforts, warning that more needs to be done in the run up to the 2019 European Parliament elections, which take place in May.<\/p>\n<p>The Commission announced a multi-pronged action plan on disinformation <a href=\"javascript:void(0)\">two months ago<\/a>, urging greater co-ordination on the issue between EU Member States and pushing for efforts to raise awareness and encourage critical thinking among the region\u2019s people.<\/p>\n<p>But it also heaped pressure on tech companies, especially, warning it wanted to see rapid action and progress.<\/p>\n<p>A month on and it sounds less than impressed with tech giants\u2019 \u2018progress\u2019 on the issue.<\/p>\n<p>Mozilla also\u00a0<a href=\"javascript:void(0)\">signed up to the voluntary Code of Practice<\/a>, and all the signatories committed to take broad-brush action to try to combat disinformation.<\/p>\n<p>Although, as we <a href=\"javascript:void(0)\">reported at the time<\/a>, the code suffered from a failure to nail down terms and requirements \u2014 suggesting not only that\u00a0measuring progress would be tricky but that progress itself might prove an elusive and slippery animal.<\/p>\n<p>The first response certainly looks to be a mixed bag. Which is perhaps expected given the overarching difficulty of attacking a complex and multi-faceted problem like disinformation quickly.<\/p>\n<p>Though there\u2019s also little doubt that opaque platforms used to getting their own way with data and content are going to be dragged kicking and screaming towards greater transparency. Hence it suits their purpose to be able to produce multi-page chronicles of \u2018steps taken\u2019, which allows them to project an aura of action \u2014 while continuing to indulge in their preferred foot-drag.<\/p>\n<p>The <a href=\"javascript:void(0)\">Guardian<\/a> reports especially critical comments made by the Commission vis-a-vis Facebook\u2019s response, for example \u2014 with Julian King saying at today\u2019s press conference that the company still hasn\u2019t given independent researchers access to its data.<\/p>\n<p>\u201cWe need to do something about that,\u201d he added.<\/p>\n<p>Here\u2019s the Commission\u2019s brief rundown of what\u2019s been done by tech firms but with emphasis firmly placed on what\u2019s yet to be done:<\/p>\n<ul>\n<li><strong>Facebook<\/strong>\u00a0has taken or is taking measures towards the implementation of all of the commitments but now needs to provide greater clarity on how the social network will deploy its consumer empowerment tools and boost cooperation with fact-checkers and the research community across the whole EU.<\/li>\n<li><strong>Google<\/strong>\u00a0has taken steps to implement all its commitments, in particular those designed to improve the scrutiny of ad placements, transparency of political advertisement and providing users with information, tools and support to empower them in their online experience. However some tools are only available in a small number of Member States. The Commission also calls on the online search engine to support research actions on a wider scale.<\/li>\n<li><strong>Twitt<\/strong><strong>er<\/strong>\u00a0has prioritised actions against malicious actors, closing fake or suspicious accounts and automated systems\/bots. Still, more information is needed on how this will restrict persistent purveyors of disinformation from promoting their tweets.<\/li>\n<li><strong>Mozilla<\/strong>\u00a0is about to launch an upgraded version of its browser to block cross-site tracking by default but the online browser should be more concrete on how this will limit the information revealed about users\u2019 browsing activities, which could potentially be used for disinformation campaigns.<\/li>\n<\/ul>\n<p>Commenting in a statement, Mariya\u00a0Gabriel, commissioner for digital economy and society, said: \u201cToday\u2019s reports rightly focus on urgent actions, such as taking down fake accounts. It is a good start. Now I expect the signatories to intensify their monitoring and reporting and increase their cooperation with fact-checkers and research community. We need to ensure our citizens\u2019 access to quality and objective information allowing them to make informed choices.\u201d<\/p>\n<p>Strip out the diplomatic fillip and the message boils down to: Must do better, fast.<\/p>\n<p>All of which explains why Facebook got out ahead of the Commission\u2019s publication of the reports by putting its fresh-in-post European politician turned head of global comms, <a href=\"javascript:void(0)\">Nick Clegg, <span class=\"crunchbase-tooltip-indicator\" \/><\/a> on a podium in Brussels <a href=\"javascript:void(0)\">yesterday<\/a>\u00a0\u2014 in an attempt to control the PR message about what it\u2019s doing (or rather not doing, as the EC sees it) to boot fake activity into touch.<\/p>\n<p>Clegg (re)announced more controls around the placement of political ads, and said Facebook would set up new human-staffed operations centers \u2014 in Dublin and Singapore \u2014 to monitor how localised political news is distributed on its network.<\/p>\n<p>Although the centers won\u2019t launch until March. So, again, not something Facebook has <em>done<\/em>.<\/p>\n<p>The staged press event with Clegg making his maiden public speech for his new employer may have backfired a bit because he managed to be incredibly boring. Although making a hot button political issue as tedious as possible is probably a key Facebook strategy.<\/p>\n<p>Anything to drain public outrage to make the real policymakers go away.<\/p>\n<p>(The Commission\u2019s brandished stick remains that if it doesn\u2019t see enough voluntary progress from platforms, via the Code, is to say it could move towards regulating to tackle disinformation.)<\/p>\n<p>Advertising groups are also signed up to the voluntary code. And the\u00a0World Federation of Advertisers (WFA), European Association of Communication Agencies and Interactive Advertising Bureau Europe have also submitted reports today.<\/p>\n<p>In its report, the WFA writes that the\u00a0issue of disinformation has been incorporated into its Global Media Charter, which it says identifies \u201ckey issues within the digital advertising ecosystem\u201d, as its members see it.\u00a0It adds that the charter makes the following two obligation statements:<\/p>\n<blockquote>\n<p>We [advertisers] understand that advertising can fuel and sustain sites which misuse and infringe upon Intellectual Property (IP) laws. Equally advertising revenue may be used to sustain sites responsible for \u2018fake news\u2019 content or \u2018disinformation\u2019. Advertisers commit to avoiding (and support their partners in the avoidance of) the funding of actors seeking to influence division or seeking to inflict reputational harm on business or society and politics at large through content that appears false and\/or misleading.<\/p>\n<\/blockquote>\n<p>While the Code of Practice doesn\u2019t contain a great deal of quantifiable substance, some have read its tea-leaves as a sign that signatories are committing to bot detection and identification \u2014 by promising to \u201cestablish clear marking systems and rules for bots to ensure their activities cannot be confused with human interactions\u201d.<\/p>\n<p>But while Twitter has <a href=\"javascript:void(0)\">previously suggested<\/a> it\u2019s working on a system for badging bots on its platform (i.e. to help distinguish them from human users) nothing of the kind has yet seen the light of day as an actual Twitter feature. (The company is busy experimenting with <a href=\"javascript:void(0)\">other kinds of stuff<\/a>.) So it looks like it also needs to provide more info on that front.<\/p>\n<p>We reached out to the tech companies for comment on the Commission\u2019s response to their implementation reports.<\/p>\n<p><span>Google emailed us the following statement, attributed to Lie Junius, its director of public policy:\u00a0<\/span><\/p>\n<blockquote>\n<p><span>Supporting elections in Europe and around the world is hugely important to us. We\u2019ll continue to work in partnership with the EU through its\u00a0<a href=\"javascript:void(0)\">Code of Practice on Disinformation<\/a><\/span><span>, including by publishing\u00a0<a href=\"javascript:void(0)\">regular reports<\/a>\u00a0about our work to prevent abuse, as well as with governments, law enforcement, others in our industry and the NGO community to strengthen protections around elections, protect users, and help combat disinformation.<\/span><\/p>\n<\/blockquote>\n<p>A\u00a0Twitter spokesperson also told us:<\/p>\n<blockquote>\n<p>Disinformation is a societal problem and therefore requires a societal response. We continue to work closely with <span class=\"m_7361384601361820491gmail-il\">the<\/span><span> European Commission to play our part in tackling it. We\u2019ve formed a global partnership with UNESCO on media literacy, updated our fake accounts policy, and invested in better tools to proactively detect malicious activity. We\u2019ve also provided users with more granular choices when reporting platform manipulation, including flagging a potentially fake account.<\/span><\/p>\n<\/blockquote>\n<p>At the time of writing Facebook had not responded to a request for comment.<\/p>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/wVpfVOATChc\/<\/p>","protected":false},"excerpt":{"rendered":"<p>A first batch of monthly progress reports from tech giants and advertising companies on what they\u2019re doing to help fight online disinformation have been published by the European Commission. 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