{"id":13990,"date":"2019-01-19T01:00:45","date_gmt":"2019-01-19T01:00:45","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/facebook-fears-no-ftc-fine.html"},"modified":"2019-01-19T01:00:45","modified_gmt":"2019-01-19T01:00:45","slug":"facebook-fears-no-ftc-fine","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-fears-no-ftc-fine.html","title":{"rendered":"Facebook fears no FTC fine"},"content":{"rendered":"<p id=\"speakable-summary\">Reports emerged today that the <a href=\"javascript:void(0)\">FTC <span class=\"crunchbase-tooltip-indicator\" \/><\/a> is considering a fine against <a href=\"javascript:void(0)\">Facebook <span class=\"crunchbase-tooltip-indicator\" \/><\/a> that would be the largest ever from the agency. Even if it were 10 times the size of the largest, <a href=\"javascript:void(0)\">a $22.5 million bill sent to Google in 2012<\/a>, the company would basically laugh it off. Facebook is made of money. But the FTC may make it provide something it has precious little of these days: accountability.<\/p>\n<p><a href=\"javascript:void(0)\">A Washington Post report<\/a> cites sources inside the agency (currently on hiatus due to the shutdown) saying that regulators have \u201cmet to discuss imposing a record-setting fine.\u201d We may as well say here that this must be taken with a grain of salt at the outset; that Facebook is non-compliant with terms <a href=\"javascript:void(0)\">set previously by the FTC<\/a> is an established fact, so how much they should be made to pay is the natural next topic of discussion.<\/p>\n<p>But how much would it be? The scale of the violation is hugely negotiable. Our summary of the FTC\u2019s settlement requirements for Facebook indicate that it was:<\/p>\n<ul>\n<li>barred from making misrepresentations about the privacy or security of consumers\u2019 personal information;<\/li>\n<li>required to obtain consumers\u2019 affirmative express consent before enacting changes that override their privacy preferences;<\/li>\n<li>required to prevent anyone from accessing a user\u2019s material more than 30 days after the user has deleted his or her account;<\/li>\n<li>required to establish and maintain a comprehensive privacy program designed to address privacy risks associated with the development and management of new and existing products and services, and to protect the privacy and confidentiality of consumers\u2019 information; and<\/li>\n<li>required, within 180 days, and every two years after that for the next 20 years, to obtain independent, third-party audits certifying that it has a privacy program in place that meets or exceeds the requirements of the FTC order, and to ensure that the privacy of consumers\u2019 information is protected.<\/li>\n<\/ul>\n<p>How many of those did it break, and how many times? Is it per user? Per account? Per post? Per offense? What is \u201caccessing\u201d under such and such a circumstance? The FTC is no doubt deliberating these things.<\/p>\n<p>Yet it is hard to imagine them coming up with a number that really scares Facebook. A hundred million dollars is a lot of money, for instance. But Facebook took in <a href=\"javascript:void(0)\">more than $13 billion<\/a> in revenue last quarter. Double that fine, triple it, and Facebook bounces back.<\/p>\n<p>If even a fine 10 times the size of the largest it ever threw can\u2019t faze the target, what can the FTC do to scare Facebook into playing by the book? Make it do what it\u2019s already supposed to be doing, but <em>publicly<\/em>.<\/p>\n<p>How many ad campaigns is a user\u2019s data being used for? How many internal and external research projects? How many copies are there? What data specifically and exactly is it collecting on any given user, how is that data stored, who has access to it, to whom is it sold or for whom is it aggregated or summarized? What is the exact nature of the privacy program it has in place, who works for it, who do they report to and what are their monthly findings?<\/p>\n<p>These and dozens of other questions come immediately to mind as things Facebook should be disclosing publicly in some way or another, either directly to users in the case of how one\u2019s data is being used, or in a more general report, such as what concrete measures are being taken to prevent exfiltration of profile data by bad actors, or how user behavior and psychology is being estimated and tracked.<\/p>\n<p>Not easy or convenient questions to answer at all, let alone publicly and regularly. But if the FTC wants the company to behave, it has to impose this level of responsibility and disclosure. Because, as Facebook has already shown, it cannot be trusted to disclose it otherwise. Light touch regulation is all well and good\u2026 until it isn\u2019t.<\/p>\n<p>This may in fact be such a major threat to Facebook\u2019s business \u2014 imagine having to publicly state metrics that are clearly at odds with what you tell advertisers and users \u2014 that it might attempt to negotiate a larger initial fine in order to avoid punitive measures such as those outlined here. Volkswagen spent billions not on fines, but in sort of punitive community service to mitigate the effects of its emissions cheating. Facebook too could be made to shell out in this indirect way.<\/p>\n<p>What the FTC is capable of requiring from Facebook is an open question, since the scale and nature of these violations are unprecedented. But whatever they come up with, the part with a dollar sign in front of it \u2014 however many places it goes to \u2014 will be the least of Facebook\u2019s worries.<\/p>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/3iIJGPNWLtg\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Reports emerged today that the FTC is considering a fine against Facebook that would be the largest ever from the agency. 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But the","twitter:image":"https:\/\/i0.wp.com\/www.rbsitsoftwaresolution.in\/blog\/wp-content\/uploads\/2019\/01\/logo.png?fit=94%2C59&ssl=1"},"aioseo_meta_data":{"post_id":"13990","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-07-14 10:52:08","updated":"2026-09-16 22:22:47","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.rbsitsoftwaresolution.in\/blog\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.rbsitsoftwaresolution.in\/blog\/category\/latest-update\" title=\"Latest Update\">Latest Update<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tFacebook fears no FTC fine\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/"},{"label":"Latest Update","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/category\/latest-update"},{"label":"Facebook fears no FTC fine","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-fears-no-ftc-fine.html"}],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7WU2O-3DE","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts\/13990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/comments?post=13990"}],"version-history":[{"count":0,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts\/13990\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/media?parent=13990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/categories?post=13990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/tags?post=13990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}