{"id":13933,"date":"2019-01-16T00:39:12","date_gmt":"2019-01-16T00:39:12","guid":{"rendered":"https:\/\/rsoftsolution.com\/blog\/campaign-monitor-acquires-email-enterprise-services-sailthru-and-liveclicker.html"},"modified":"2019-01-16T00:39:12","modified_gmt":"2019-01-16T00:39:12","slug":"campaign-monitor-acquires-email-enterprise-services-sailthru-and-liveclicker","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/campaign-monitor-acquires-email-enterprise-services-sailthru-and-liveclicker.html","title":{"rendered":"Campaign Monitor acquires email enterprise services Sailthru and Liveclicker"},"content":{"rendered":"

CM Group, the organization behind email-centric services like Campaign Monitor <\/a> and Emma, today announced<\/a> that it has acquired marketing automation firm Sailthru<\/a> and the email personalization service Liveclicker<\/a>. The group did not disclose the acquisition price but noted that the acquisition would bring in about $60 million in additional revenue and 540 new customers, including Bloomberg and Samsung. Both of these acquisitions quietly closed in 2018.<\/p>\n

Compared to Sailthru, <\/a> which had raised a total of just under $50 million in venture funding before the acquisition, Liveclicker is a relatively small company that was bootstrapped and never raised any outside funding. Still, Liveclicker managed to attract customers like ATT, Quicken Loans and TJX Companies by offering them the ability to personalize their email messages and tailor them to their customers.<\/p>\n

Sailthru\u2019s product portfolio is also quite a bit broader and includes similar email marketing tools, but also services to personalize mobile and web experiences, as well as tools to predict churn and make other retail-focused predictions.<\/p>\n

\u201cSailthru and Liveclicker are extraordinary technologies capable of solving important marketing problems, and we will be making additional investments in the businesses to further accelerate their growth,\u201d writes Wellford Dillard, CEO of CM Group. \u201cBringing these brands together makes it possible for us to provide marketers with the ideal solution for their needs as they navigate the complex and rapidly changing environments in which they operate.\u201d<\/p>\n

With this acquisition, the CM Group now has 500 employees and 300,000 customers.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/tRfmk9XmJZU\/<\/p>","protected":false},"excerpt":{"rendered":"

CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker. The group <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-13933","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t