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Does the world need another live video app? Meerkat\u2019s demise<\/a> might suggest not, but that hasn\u2019t stopped Vine\u2019s co-founders from screwing their courage to the sticking place and stepping into a highly contested\u00a0space with the launch of an iOS app called Hype \u2014 days after Twitter announced it would be shuttering\u00a0their looping video app<\/a>, apparently without even doing them the courtesy of letting them know<\/a>.<\/p>\n Hype is going\u00a0up against the likes of Twitter\u2019s own live video app Periscope<\/a>, so perhaps this is personal for the Vine co-founders. Also heavy hitting here: Facebook Live<\/a>. Meanwhile\u00a0Facebook-owned Instagram has been rumored<\/a> to be working on a livesteaming launch called Go Insta. Which means it can\u2019t be too long before Snapchat dives into live too. Where one goes, the rest will surely\u00a0follow.<\/p>\n It\u2019s no accident that there\u2019s effectively zero barrier of entry for creating\u00a0live video content \u2014 just owning a smartphone and having the necessary app\/apps on your device is all that\u2019s required \u2014 so for content sharing platforms the medium holds out the potential\u00a0of massive growth. No need to carefully craft a piece of content ahead of time, or have editing skills to piece footage\u00a0together after the fact; just hit the broadcast button and start streaming.<\/p>\n And so we arrive at Hype<\/a>, the new kid on the live streaming block, which has\u00a0a few tricks up its sleeve to try to stand out in a very\u00a0noisy\u00a0space. Its flagship feature is the ability to share a variety of multimedia content into the live broadcast \u2014 so, for example, a streamer using Hype can include cameras or videos from their device\u2019s camera roll, blending their live content with stuff-they-made-earlier.<\/p>\n They can also feature viewer comments in their broadcasts, and add other elements like music and emojis. The background of their broadcast can also be a video\u2026\u00a0The result can be a visual smorgasbord that\u00a0harks back the chaotic customization\u00a0of an Old Skool MySpace page.<\/p>\n Show and tell<\/strong><\/p>\n What\u2019s the point of this sensory overload? Well, as one savvy commenter on Product Hunt dubbed it, it\u2019s like \u201cFacebook Live for meme culture\u201d. The mixed media approach\u00a0allows for content sharing within a live stream, blending different types of communication and resulting in broadcasts\u00a0where the\u00a0live video\u00a0can be just one element within a rich mix. (The app supports different shapes\u00a0for housing\u00a0video so a live talking head\u00a0might\u00a0appear as\u00a0a small circle on the screen, or within a square or even triangular window.)<\/p>\n Most obviously\u00a0Hype supports\u00a0a show and tell format. So, for example, a user\u00a0could start a live broadcast to comment\u00a0on another previously videoed event, like a computer game or sports event. Or they could start a guessing game with their viewers \u2014 playing them songs\u00a0or showing video clips or photos and asking them to identify what it is. There\u2019s a rich range of potential entertainment interactions via the supported\u00a0content mix.<\/p>\n On the feedback front, viewers can send comments to interact directly and specifically with broadcasters. They can\u00a0also tap on individual\u00a0visual elements to indicate general approval \u2014 this\u00a0creates a border of colored stars around items which Hype calls sparkles (similar to Periscope\u2019s effervescing hearts<\/a>). Live broadcasts on Hype keep a running tally of sparkles and also the number of viewers. The app also supports\u00a0replays after the fact. And users can sign in with Twitter or Facebook if they want to push\u00a0their broadcasts out to their\u00a0existing social media networks.<\/p>\n Right now, there\u2019s not a whole lot of content on Hype as you\u2019d expect (no one was live at the time when I looked in) \u2014 with the app only\u00a0being debuted\u00a0on Product Hunt<\/a> on Thursday, and initially being invite only (via a code) \u2014 although it has\u00a0now been opened up\u00a0for general download on the App Store. An Android app is slated to \u201csoon follow\u201d, according to co-founder Colin Kroll.<\/p>\n At this early point the quality of what you can see is best described as \u2018experimental\u2019, as testers\u00a0grapple with how to use it, and\u00a0whether\u00a0they like it enough to\u00a0give it more than a five minute once over.<\/p>\n Some content\u00a0examples\u00a0I saw when testing the app included grainy Halloween party videos; a game reviewer show called Game Guru; a guy driving his car listening to 80s music; a guy soliciting 20,000 sparkles to shave his mustache; an phrase\u00a0guessing game using emojis as the clues (actually a format created by\u00a0Hype \u2014 which was offering free pizza as a prize); a music band jamming; and\u00a0a dancing fat man twirling around\u00a0in only his underpants\u2026<\/p>\n Another\u00a0thing that\u2019s worth noting is that\u00a0Facebook Live has been opened to outside developers via an API<\/a>\u00a0\u2014 which should\u00a0encourage\u00a0growth of\u00a0more experimental types of live streaming content on that mainstream social platform. For example, last week art filter app Prisma demoed real-time style transfer filters<\/a> on a broadcast via Facebook Live. And Facebook is also preparing\u00a0to add its own style filters to the Live tool-set<\/a>. So live streaming\u00a0generally looks set to get increasingly\u00a0customizable\u00a0and\u00a0controllable.<\/p>\n <\/p>\n Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/YVpk_nqeehQ\/<\/p>","protected":false},"excerpt":{"rendered":" Does the world need another live video app? Meerkat\u2019s demise might suggest not, but that hasn\u2019t stopped Vine\u2019s co-founders from screwing their courage to the sticking place and stepping into <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-1279","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t![\"Hype](\"https:\/\/i0.wp.com\/www.rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/a47af_p1040831.jpg?resize=640%2C428\")
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