{"id":1120,"date":"2016-10-21T21:36:12","date_gmt":"2016-10-21T21:36:12","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/facebook-live-broadcasting-up-4x-since-may-gets-tv-and-outdoor-promo.html"},"modified":"2016-10-21T21:36:12","modified_gmt":"2016-10-21T21:36:12","slug":"facebook-live-broadcasting-up-4x-since-may-gets-tv-and-outdoor-promo","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-live-broadcasting-up-4x-since-may-gets-tv-and-outdoor-promo.html","title":{"rendered":"Facebook Live broadcasting up 4X since May, gets TV and outdoor promo"},"content":{"rendered":"<p><!-- Begin: WordPress Article Content --><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/1a37d_facebook-live-ads-gif.gif?w=640\" class=\"\" \/><\/p>\n<p>Facebook wants you to know Live broadcasting isn\u2019t just for celebrities. Facebook <a href=\"javascript:void(0);\" rel=\"nofollow\">has bought a new series of<\/a> US and UK TV, web, billboard, bus, and baggage claim ads that suggest you go Live when you see something cool, want to show off a talent, or just have something important to say.<\/p>\n<p>The campaign could further accelerate the growth of Live, which has seen the number of people broadcasting at any given minute go up 4X since May. Streams have come from all seven continents plus outer space, they cause people to comment 10X more than normal videos, get watched 3X longer than non-Live content, and most broadcasts come from regular people even if public figures get the biggest audiences.<\/p>\n<p>Facebook is competing with YouTube Live and Twitter\u2019s Periscope for broadcasters and viewers, and the ads could help give it a populist edge.<\/p>\n<p>Here we\u2019ve compiled all of the video ads into one clip:<\/p>\n<p><span class=\"embed-youtube\" \/><\/p>\n<p>Facebook\u2019s come a long way from its clumsy, confusing, and pretentious first TV spot celebrating its billionth user back in 2012 that declared \u201cFacebook is like a chair\u201d. Ya know, because it\u2019s present in everyone\u2019s life.<\/p>\n<p>The new campaigns are much more direct, comprehensible, and authentic. Each offers an example of what you could broadcast. In fact, Facebook\u2019s CMO <a href=\"javascript:void(0);\" rel=\"nofollow\">Gary Briggs<\/a> writes \u201cAll of the content for the campaign\u2014every video, every image\u2014was shot using Facebook Live on a phone.\u201d Facebook typically lets failing products die rather than pour resources into them, suggesting it sees strong potential for Live.<\/p>\n<p>Here are all of the tag lines from the new ads, and where they\u2019re running:<\/p>\n<ul>\n<li class=\"p1\">TV\/Web 30 second spot: How to go Live if you\u2019ve got a hidden talent that you\u2019re ready to make not-so-hidden \u2013 \u201cYou\u2019re doing great, and even if you\u2019re not, your friends will probably still think you\u2019re awesome.\u201d<\/li>\n<li class=\"p1\">TV\/Web 30-second spot: How to go Live when you have something to say and you just need to say it out loud \u2013 \u201cNow you\u2019re not alone. Your friends are hear to listen.\u201d<\/li>\n<li class=\"p1\">15-second vignette: A kid about to get his hair cut<\/li>\n<li class=\"p1\">15-second vignette: A man recording a big thunderstorm<\/li>\n<li class=\"p1\">15-second vignette: A little girl singing and playing guitar<\/li>\n<li class=\"p1\">15-second vignette: A\u00a0dog dressed as a teddy bear<\/li>\n<li class=\"p1\">15-second vignette: A man walking in the waves on the beach<\/li>\n<li class=\"p1\">Bus: How to go live when you\u2019re not on this awesome tour bust but still want to give an awesome tour<\/li>\n<li class=\"p1\">Bus Shelter: How to go Live when you see someone walking an animal that\u2019s not a dog<\/li>\n<li class=\"p1\">Bus Shelter: How to go Live when you\u2019re just hanging out with friends or whatever<\/li>\n<li class=\"p1\">Bus Shelter: How to go Live if you just bought possible the best gyro in th city.<\/li>\n<li class=\"p1\">Baggage Claim: How to go Live while everyone is waiting for the first suitcase to drop<\/li>\n<\/ul>\n<ol>\n<li>\n\t\t            <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/s0.wp.com\/wp-content\/themes\/vip\/techcrunch-2013\/assets\/images\/1x1.png?resize=1%2C1&#038;ssl=1\" width=\"1\" height=\"1\" \/><\/p>\n<h3 class=\"title\">tour_bus<\/h3>\n<\/li>\n<li>\n\t\t            <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/s0.wp.com\/wp-content\/themes\/vip\/techcrunch-2013\/assets\/images\/1x1.png?resize=1%2C1&#038;ssl=1\" width=\"1\" height=\"1\" \/><\/p>\n<h3 class=\"title\">baggage_claim<\/h3>\n<\/li>\n<li>\n\t\t            <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/s0.wp.com\/wp-content\/themes\/vip\/techcrunch-2013\/assets\/images\/1x1.png?resize=1%2C1&#038;ssl=1\" width=\"1\" height=\"1\" \/><\/p>\n<h3 class=\"title\">bus_shelter_animal<\/h3>\n<\/li>\n<li>\n\t\t            <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/s0.wp.com\/wp-content\/themes\/vip\/techcrunch-2013\/assets\/images\/1x1.png?resize=1%2C1&#038;ssl=1\" width=\"1\" height=\"1\" \/><\/p>\n<h3 class=\"title\">bus_shelter_gyro<\/h3>\n<\/li>\n<li>\n\t\t            <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/s0.wp.com\/wp-content\/themes\/vip\/techcrunch-2013\/assets\/images\/1x1.png?resize=1%2C1&#038;ssl=1\" width=\"1\" height=\"1\" \/><\/p>\n<h3 class=\"title\">bus_shelter_friendds<\/h3>\n<\/li>\n<\/ol>\n<p>Facebook was already spending to promote Facebook Live, but by planning to pay more than 140 news publishers and influencers a total of over <a href=\"javascript:void(0);\" rel=\"nofollow\">$50 million to use Live<\/a>. That seems to have successfully seeded the concept of Live streaming on Facebook, but now it has to get people to actually do it.<\/p>\n<p>While YouTube has positioned itself as a feature for web celebrities, and Periscope has focused on citizen journalism and expert QAs, the Facebook Live ads position it as the broadcasting tool of the common man.<\/p>\n<p><!-- End: WordPress Article Content --><\/p>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/gyDOfzHnfUM\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook wants you to know Live broadcasting isn\u2019t just for celebrities. Facebook has bought a new series of US and UK TV, web, billboard, bus, and baggage claim ads that <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-1120","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Facebook wants you to know Live broadcasting isn\u2019t just for celebrities. 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